Dubai-based digital marketing agency, Bruce Clay Middle East (BCME) has made structural changes to its team as a part of its expansion plans. Afsha Walele has been appointed to the role of Senior Account Manager – SEO. With over seven years of experience, Afsha most recently worked in India where she handled various clients around the APAC region including J&J. In her new role, she will manage the team on a day-to-day basis and handle the agency’s clients across multiple verticals. Joining the team from Egypt, Khalid Semary has been appointed to SEO Executive. In his new role, he will support the SEO Managers, provide support for the Arabic team and run SEO campaigns. With a wealth of experience in client servicing, BCME will also see the appointment of Rifa Thanvi to the role of SEO Executive. In her new role, she will balance client needs and the technical knowledge to make it happen. Sana Ashraf, a recent graduate, joins BCME as Bilingual Copywriter. In her new role, she will aid the team in delivering client content requirements.
“In a very short time, we have managed to capture a sizeable market share, acquiring some very prestigious and respected names,” says Neal Patel, Managing Director, BCME. “We believe in providing industry-leading knowledge to our clients, and this means that our team needs to be top notch. Partners, old and new, have seen that our level of knowledge in relation to SEO and digital on the whole, is second to none, hence we have seen a sharp increase in pitch wins during 2018. We expect this trend to continue and for the SEO team to double in size by the end of the year.”