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Meltwater acquires Encore Alert

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Media intelligence solutions company Meltwater has acquired Encore Alert, a Virginia-based software as a service (SaaS) platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights that can be used to improve a company’s marketing and PR efforts.

“We are all drowning in social media and the challenge we have is to identify information that is important and actionable,” says Jorn Lyseggen, Founder and CEO, Meltwater. “The team at Encore Alert is passionate about this problem. For the last three and a half years, they have worked tirelessly to condense this clutter down to a handful of daily alerts using sophisticated artificial intelligence. Their algorithms are successfully helping top brands to stay on top of emerging crises, important events and critical trends.”

James Li, CEO, Encore Alert, adds “We are very excited to be joining the Meltwater family. As the volume of online conversations about brands continues to increase at an overwhelming rate, the need for smart alerts that show marketing and PR professionals what to focus on is stronger than ever. The team at Meltwater shares this vision and we’re excited to work with them to bring this solution to their thousands of incredible customers worldwide.”

Meltwater and Sprout Social partner

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Global media intelligence solution Meltwater has partnered with Sprout Social, specialists in social media management and engagement. The new partnership will enable businesses to engage with their audience based on insights extracted from news and social media. Meltwater, a comprehensive media intelligence platform will power Sprout Social’s social engagement platform to help find the right message to reach the right people at the right time. Sprout Social offers engagement tools to help users discover, respond to and interact across Twitter, LinkedIn, Facebook, Google+ and Instagram from one interface.

“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” says Jorn Lyseggen, CEO and Founder, Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness.”

“Engagement through social channels is increasingly critical for brand success,” says Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”