Media intelligence solutions company Meltwater has acquired Encore Alert, a Virginia-based software as a service (SaaS) platform that uses artificial intelligence to sift through online information 24/7 to derive critical insights that can be used to improve a company’s marketing and PR efforts.
“We are all drowning in social media and the challenge we have is to identify information that is important and actionable,” says Jorn Lyseggen, Founder and CEO, Meltwater. “The team at Encore Alert is passionate about this problem. For the last three and a half years, they have worked tirelessly to condense this clutter down to a handful of daily alerts using sophisticated artificial intelligence. Their algorithms are successfully helping top brands to stay on top of emerging crises, important events and critical trends.”
James Li, CEO, Encore Alert, adds “We are very excited to be joining the Meltwater family. As the volume of online conversations about brands continues to increase at an overwhelming rate, the need for smart alerts that show marketing and PR professionals what to focus on is stronger than ever. The team at Meltwater shares this vision and we’re excited to work with them to bring this solution to their thousands of incredible customers worldwide.”