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Posterscope to collaborate with OAG

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Out-of-home communications agency network Posterscope – part of Dentsu Aegis Network – will collaborate with OAG, specialists in global airport and airline data and analysis. This collaboration, based on and supported by data from OAG, will give Posterscope and its clients access to a wealth of travel data with the aim to help better plan airport campaigns and more efficiently target passengers in the airport environment.

“We are very excited to add this new data tool to our product portfolio,” says Abdallah Saab, General Manager, Posterscope MENA. “As the region’s first and only airport specialist, we will now have access to a huge wealth of data that will help us to continue delivering intelligent communications solutions to advertisers wishing to use out-of-home media in airports. Our analysis of this data will enable better planning of airport campaigns as well as live, accurate reporting.”

Updates to Twitter Publisher Network

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Twitter has made some major changes to the Twitter Publisher Network – now called Twitter Audience Platform – a feature aimed at helping advertisers connect with audiences beyond Twitter in thousands of mobile apps.

As well as its name change, the Twitter Audience Platform is now being expanded beyond mobile app installs and re-engagements by offering advertisers the ability to drive two additional objectives: Tweet engagements and video views. Both will now be available in beta to all managed clients globally. New creative formats, such as customisable call to action buttons, are also being launched to aid advertisers in engaging with their in-app audience.

Meltwater and Sprout Social partner

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Global media intelligence solution Meltwater has partnered with Sprout Social, specialists in social media management and engagement. The new partnership will enable businesses to engage with their audience based on insights extracted from news and social media. Meltwater, a comprehensive media intelligence platform will power Sprout Social’s social engagement platform to help find the right message to reach the right people at the right time. Sprout Social offers engagement tools to help users discover, respond to and interact across Twitter, LinkedIn, Facebook, Google+ and Instagram from one interface.

“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” says Jorn Lyseggen, CEO and Founder, Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness.”

“Engagement through social channels is increasingly critical for brand success,” says Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”

 

Twitter removes 140–character limit from DM’s

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Twitter has removed the limitation of 140 characters from it’s Direct Messaging (DM) service. While Twitter is largely a public experience, Direct Messages allow for private conversations and this is the latest in a number of changes to the service over the last few months such as updating messaging rules and adding a Direct Message button to profile pages on Android and iPhone.

The update to the Direct Messaging service will have no effect on the public side of Twitter, which will continue to limit tweets to 140 characters. The new version of Direct Messaging will be rolled out across Android and iOS apps today, as well as on twitter.com, TweetDeck and Twitter for Mac, and this will continue worldwide over the coming weeks.

Google to be managed by Alphabet

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Google has formed a new parent company, Alphabet, which will be operated by Co-founders Larry Page and Sergey Brin. The newly developed business model will see Alphabet managing a number of companies including Google, Life Sciences and Calico, while Google will now be headed up by new CEO Sundar Pichai – formerly the company’s Vice President of Product Management.

Alphabet’s structure will also include X Lab, a venture incubating new efforts such as Wing and a drone delivery service, and Alphabet Inc. will replace Google Inc. as the publicly-traded entity, meaning that all shares in Google will automatically convert into the same number of shares in Alphabet.

Cohn & Wolfe welcomes Kate Joynes-Burgess

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International brand communications agency Cohn & Wolfe has appointed Kate Joynes-Burgess as its new Head of Digital and Integrated Marketing for the UK and Europe, Middle East and Africa (EMEA). With 15 years of experience in digital communications Kate most recently worked as Head of Digital, EMEA, at Weber Shandwick, where she consulted on and delivered digital products for corporate, non-profic, CSR and public affairs clients across the region.

In her new London-based role, Kate will be responsible for driving Cohn & Wolfe’s digital transformation as well as building its capability in creative, integrated marketing communications. Kate will also be in charge of building closer collaboration and partnerships with the wider EMEA Digital Innovation Group.

“In the last five years, Cohn & Wolfe has invested significantly in digital,” says Scott Wilson, CEO, UK and Managing Director, EMEA. “Kate’s arrival reflects our growing capabilities and ambitions in digital and social media, as well as the wider integrated and content marketing space. She is a fantastic operator and has a strong track record in guiding clients and businesses in the UK and internationally through the rapidly evolving digital commercial marketplace.”

Kate adds, “Cohn & Wolfe has a rich pedigree in insights-driven creative communications and is already receiving acclaim for its innovative, content-led digital work. I’m relishing the opportunity to build on this strong platform for growth, leveraging my own digital expertise and strategic approach to social media, content marketing and online relationship management.”

Absolute Communications and 3A Worldwide partner

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UAE and India-based corporate communications firm Absolute Communications has forged a strategic partnership with 3A Worldwide, an international communications consultancy, in a bid to widen its international network, strengthen its business platform and grow in its ability to serve more clients on the global sphere.

“As a fast-growing agency, Absolute Communications has been on a lookout for a network which can add value to what we do, believe in and in return, enable the network members to be able to reach out to their clients with confidence when it comes to their executions in the Middle East and India,” says Victor King, CEO, Absolute Communications. “This partnership will enable both 3A Worldwide and Absolute Communications to showcase ourselves as an agency with a global reach and local expertise.”

Miguel Ángel Rodriguez Caveda, COO and President of Europe, Middle East and India, 3A Worldwide, adds “This association is another step towards the consolidation of the multinational internationally, something very positive not only for us, but for all our customers who will be able to reach new markets through this partnership.”