Global media agency, Initiative has been appointed by The LEGO Group to handle all its media operations. The LEGO Group is a manufacturer of play materials and is focused on helping children get inspired through creative play and learning. Initiative will handle The LEGO Group’s media activities and promote the group through cultural branding.
“The LEGO brand and its iconic products have a special place in the lives of children and parents, and we’re honoured that they’ve entrusted us with such a big responsibility,” says Mat Baxter, Global CEO, Initiative. “We’re thrilled to be part of their team.”