The winners of the MEPRA Awards 2014 have been announced. Celebrating the achievements of the Middle East’s PR industry over the last 12 months, a record-breaking 161 entries for this year’s MEPRA Awards were whittle down to 17 winners.
MEPRA Agency of the Year was awarded to Weber Shandwick MENA, while Memac Ogilvy Dubai won the Best Campaign award for The Autocomplete truth initiative and Mubadala won the In-House Team of the Year. A total of 10 agencies and organisations won for their creativity and execution, with Weber Shandwick, Memac Ogilvy and Hill+Knowlton Strategies winning multiple categories.
The winners were selected by a distinguished jury of marketing and communications leaders from across different sectors and organisations. The jury selected entries that exemplified best practices from across five categories – issue identification, research, strategic approach, planning and execution. Entries were received from across the region, extending to Algeria, Bahrain, Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Syria, Tunisia, as well as the UAE.
“The judges noted the quality of the entries this year, and they were impressed by how well the winners had managed to convey the underlying issue, the depth of research undertaken, the thought behind their strategic approach, the amount of planning which went into the winning campaigns and the quality of the execution,” says Carine Duvignaud, General Manager, MEPRA. “This year’s award-winning campaigns, agencies and organisations prove that the region has moved beyond what is traditionally viewed as a function that only embodies media relations to a profession that adds real value to the bottom line in terms of reputation building, issues awareness and incremental business.”
The full list of winners for the MEPRA Awards 2014 is as follows:
Sectors & Services
- Best Consumer Goods Campaign – Memac Ogilvy PR Tunisia – Delice
- Best Consumer Services Campaign – House of Comms – Bounce: The Free-Jumping Revolution
- Best Consumer Services Campaign (Highly Commended) – Hill+Knowlton Strategies – WWE Riyadh Tour 2014
- Best Corporate Reputation & Image Campaign – Weber Shandwick MENA – The DGC-X-Factor! How DGCX Transformed Its Regional and Global Profile
- Best Corporate Social Responsibility & Environmental PR Campaign – Blue Rubicon – Action on Diabetes Ramadan
Campaign
- Best Government Communications Campaign – Hill+Knowlton Strategies – Inspiring a Sporting Generation – Qatar National Sports Day
- Best Health Car & Services Campaign – Memac Ogilvy PR Dubai – Break Away from Psoriasis
- Best Business to Business Campaign – Weber Shandwick MENA – Credit Where It’s Due! Raising Understanding of S&P’s Role in Regional Capital Market Development
- Best Internal Communications Campaign – ENEC – 123 Tarkeez
Techniques
- Best Integrated Campaign – Memac Ogilvy PR Dubai – The Autocomplete truth
- Best Launch Live Event/Stunt – DABO & CO – The Launch of Nokia Lumia 1020: Reaching New Heights
- Best Use of Media Relations – Mojo PR – ICAEW
- Best Use of Social Media & Digital PR – Atlantis the Palm
- Best Use of Sponsorship – Hill & Knowlton Strategies – ‘Winning the ultimate World Cup battle of the brands for Adidas’
People and Agencies
- Agency of the Year – Weber Shandwick MENA
- In-House Team of the Year – Mubadala
- Best Overall Campaign of the Year – Memac Ogilvy PR Dubai – The Autocomplete truth
- Dave Robinson Award for Outstanding Young Communicator of the Year – Becki Willis, Hill+Knowlton Strategies
- Dave Robinson Award for Outstanding Young Communicator of the Year (Highly Commended) – Rijosh Joseph, DABO & CO
