Sports and automotive specialist Performance Communications has been appointed as the retained Middle East and North African (MENA) PR agency for Harley-Davidson motorcycles. With offices in Dubai and London, the agency will handle communications for the iconic motorcycle brand in the GCC, Jordan, Lebanon, Algeria, Morocco and Egypt. Performance Communications will be responsible for promoting the brand’s reputation and providing strategic input and guidance to the regional headquarters, including the development of creative ideas.
“Harley-Davidson is one of the world’s most recognisable brands and it is a privilege to have the opportunity to collaborate with their highly experienced MENA team,” says Ian Drinkwater, Director, Performance Communications. “We look forward to working closely with media from across the spectrum to communicate the truly unique Harley-Davidson story to audiences in the region.”