Georgina Brace – The Media Network

The Collective to represent modest fashion event

October 26, 2017/in Account win, Featured /by Suad Ashimi

The Collective has been appointed as the PR partner for Dubai Modest Fashion Week. Set to take place on December 8 and 9, 2017 at the Burj Khalifa Park, Dubai Modest Fashion Week aims to gather Dubai’s modest brands, designers and influencers to showcase the best talent of modest fashion worldwide. The Collective will be responsible for all PR and partnership activities for the event across the region.

“Dubai Modest Fashion Week follows on from the consecutive success of Istanbul and London, and will be the first of its kind in the region, bringing together over 40 modest fashion designers from across five continents,” says Georgina Brace, Co-Founder, The Collective Communications. “It’s no secret that modest fashion is gaining momentum and receiving the attention it deserves in recent years and we look forward to working closely with the founders of Modest Fashion Week to build Dubai as a new hub for modest fashion.”

The Collective Communications to represent art exhibition

October 25, 2017/in Account win /by Suad Ashimi

Dubai-based art museum, Jean-Paul Najar Foundation (JPNF) has appointed The Collective Communications to handle its PR operations for the self-titled exhibition, Oliver Mosset: A Retrospective, from November 7, 2017 – February 28, 2018. The JPNF is a non-profit foundation for contemporary art gathering of European and American art from the 1960s till date.

“We are thrilled to be working with JPNF on their upcoming exhibition curated by Hervé Milkaeloff,” says Reem Al-Baitamouni, Co-Founder, The Collective Communications. “Oliver Mosset was a key figure of geometric abstract art in the mid-1960s and showcasing his works to enthusiasts in the Middle East is something we are excited about.”

The Collective Communications to handle ABCE 2017

October 9, 2017/in Account win /by Suad Ashimi

The Collective Communications has been appointed by The Arab Beverages Association to handle all social media and PR activities for the seventh Arab Beverages Conference and Exhibition (ABCE 2017). The conference aims to explore and discuss opportunities and restrictions facing the beverage industry and will be held on October 29 and 30, 2017 at the InterContinental Convention Center, Dubai.

“The Arab’s non-alcoholic beverage industry is one of the fastest growing industries in the Arab World, catering to over 300 million consumers in the Arab region,” says Georgina Brace, Managing Director, The Collective Communications. “A must-attend event for those in the beverage industry, we look forward to working with The Arab Beverages Association to communicate more about the conference as well as latest trends, strategies, opportunities and restrictions facing global and Arab beverage markets.”

The Collective Communications wins new jewellery brand

October 2, 2017/in Account win, Featured /by Suad Ashimi

The Collective Communications has been appointed by Kuwaiti Princess, Sheikha Intisar Salem Al Sabah as the PR agency for her new brand, INTISARS. INTISARS is jewellery brand inspired by Arabian heritage and Italian craftsmanship to serve as a meaningful reminder of love. The Collective Communications will be responsible for all public relations and partnership activities for the brand across the GCC.

“We are honoured to work with Sheikha Intisar, a royal with many achievements and aspirations across both philanthropy as well as business,” says Reem Al-Baitamouni, Managing Director, The Collective Communications. “A highly crafted brand, which transforms love and Arabian culture into exquisite jewellery pieces, we look forward to curating tailored campaigns to tell the unique story and inspiration behind each collection.”

The Collective Communications secures new account

September 4, 2017/in Account win, Featured /by Shelly Mistry

Abu Dhabi-based scientific center, The International Astronomy Center (IAC) appoints The Collective Communications to handle its PR operations across the region. The agency will be responsible for all communication activity relating to the launch of IAC’s first series of workshop style courses.

“A prestigious and trusted astronomical reference, not only within this region, but also across the globe, we are thrilled to be adding The International Astronomy Center to our expanding portfolio,” says Reem Al-Baitamouni, Managing Partner, The Collective Communications. “We are eager to work closely with the IAC team to promote the launch of its new educational workshops and spread astronomical awareness within the local community.”

The Collective to handle Ramadan activation

June 1, 2017/in Account win, Featured /by Shelly Mistry

The Outlet Village, by Meraas, has appointed The Collective Communications to represent its Ramadan and Eid activation, ‘Bazaar Al Rakya’. Running until June 30, 2017, the installation features abayas, jelabiyas and jewellery by eight Arab designers. The agency will be responsible for strategy and communications as well as management and execution of the launch event, which will take place on June 7, 2017.

“We are thrilled to be working with The Outlet Village, home to iconic fashion brands across the globe,” says Georgina Brace, Managing Director, The Collective Communications. “Fashion is a part of our DNA at The Collective and we look forward to working with the team to create a unique shopping and leisure experience that will showcase and connect the local community with some of the best Arab designers throughout the GCC.”

Q Communications secures BiCE

October 4, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has won the contract to handle all PR, marketing and social media activities for BiCE Ristorante. Located in the Hilton Dubai Jumeirah Resort, JBR, BiCE offers a contemporary and sleek Italian affair, with a combination of both traditional and modern plates.

“BiCE has some exciting announcements in the pipeline and Q Communications will work hand-in-hand with the team to communicate the latest news,” says Katie Harvey, Managing Director, Q Communications.

Q Communications wins INKA

September 4, 2016/in Account win, Featured /by Emily Churchill-Owen

Q Communications has been appointed to handle the PR activities for INKA Restaurant and Lounge. Located on the 31st floor of the Sofitel, Downtown Dubai, INKA offers guests a vibrant ambience as well as Peruvian cuisine and sky scraping views of the Burj Khalifa. Q Communications will be responsible for handling all PR activities for the restaurant, aiming to increase awareness of the brand across the region through strategic communications.

“Q Communications is excited to be representing INKA within the UAE,” says Elsa Roodt, Managing Partner, Q Communications. “Not only is the Art Deco style lounge and restaurant in a beautiful location, offering some of the best views across Downtown, but the food is delicious and a welcome addition to our expanding Food and Beverages portfolio.”

Q Communications secures Arushi Couture

August 28, 2016/in Account win, Featured /by Emily Churchill-Owen

Q Communications has been appointed to handle all PR activities for Arushi Couture across the UAE. Located in Jumeirah, Arushi Couture is over three decades old and creates haute couture, intricate bridal and signature henna gowns. The fashion house is owned by Mireille ALoughlin who runs a team of talented artisans, all of whom are specialists offering fashion, design, textiles and craft services.

“Q Communications is proud to add Arushi Couture to our expanding portfolio,” says Elsa Roodt, Managing Partner, Q Communications. “Not only is it a privilege to be representing such a renowned fashion house and such a talented team, but alongside representing Arushi’s existing beautiful collections, we are set to announce some exciting news for the fashion house over the next few months.”

Q Communications secures CFD

August 10, 2016/in Account win, Featured /by Emily Churchill-Owen

Q Communications has secured the account to handle all PR activities for the College of Fashion and Design (CFD). A comprehensive fashion design and fashion business management college, CFD has aligned its initiatives to the UAE’s Vision 2021 – To Become a Global Fashion Hub. Q Communications will be responsible for raising awareness of the college across the GCC region.

“We are very passionate about education at Q Communications,” says Elsa Roodt, Managing Director, Q Communications. “As an agency we pride ourselves on working with education establishments that push the boundaries and have the best interests of the youth at heart. The College of Fashion and Design will be the first of its kind in the region with a clear goal in mind: to become the region’s fashion hub, with educational excellence in the field of fashion and design. We are very proud to be partnered with CFD and look forward to introducing this forward thinking hub to the GCC.”

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