Insignia launches Traverger

Insignia Worldwide Group has launched Traverger, a digital brand engagement agency dedicated to the travel, tourism and hospitality industry. The agency aims to propel travel and destination brands to the forefront of online conversations through equipping clients to engage with increasingly elusive guests and time-poor travellers.

“Travel and hospitality brands have complex and unique marketing needs that are different from traditional FMCG products,” days Gaurav Sinha, Founder and CEO, Insignia Worldwide Group. “Online visibility and engagement is at the heart of driving innovation in brand communication and marketing Our expertise in strategic planning and understanding of key feeder market dynamics is complimented by our insights on how potential guests or customers interact with online brand messages.”

Insignia recognised for Gulf Capital SME Awards

Insignia Worldwide has been recognised as a finalist in two categories of the Gulf Capital SME Awards 2015. The brand communications and design firms Founder, Gaurav Sinha has been shortlisted as a finalist for the Business Leader of the Year category, and the firm is a finalist in the MasterCard Small Business of the Year category. Finalists for the awards, organised by MEED, will deliver face to face presentations to a panel of judges before winners are announced as part of an awards ceremony taking place on October 28, 2015, at the Westin Mina Seyahi Beach Resort and Marina in Dubai.

“I do not compromise on quality and expect the highest standards reflected in all we do and this is a core value for us at Insignia,” says Gaurav. “Within this paradigm everyone is empowered and encouraged to innovate, experiment and take calculated risks. To be recognised by MEED for the Gulf Capital SME Awards is a testament to this model and to the hard work of each and every team member.”

Insignia Worldwide launches new PR division

Branding and communications agency, Insignia Worldwide, has today launched its new PR division, Insignia PR. The Dubai-based agency will provide representation for destination brands, including international hotel groups, boutique properties, leading restaurants and lifestyle venues and the arts and culture segments.

“We speak the language of travel and lifestyle fluently as we understand consumer dynamics, key feeder markets, seasonalities and segmentation,” says Founder & CEO, Gaurav Sinha. “When you complement this knowledge with our insights about the region, our ability to influence media as well as the market, and our imagination to deliver creative and compelling messaging platforms, you have a refreshing new perspective on PR services.”

At the helm of Insignia PR is Director, Gabriela Asquith, who adds: “Our foremost strength lies in our international media relations, promoting homegrown brands across the world and connecting international brands to this region.”