ITP Consumer is to re-launch VIVA magazine to become the region’s only handbag sized magazine specifically targeting working women aged 25 years plus. After 10 years in the region, the home-grown title will tackle issues relevant to the modern women in the Middle East. The new look will be revealed in the March issue and celebrated with its International Women’s Day event on March 6, 2014.
“We are excited about the new-look VIVA, which will be now available in convenient handbag size and is the perfect accompaniment for the woman on the go,” says Anita Quade, Editor, VIVA magazine. “It is a big year for VIVA, which celebrates its 10 year anniversary in September and what better way it mark this milestone than with a modern makeover.”
Gareth Lloyd-Jones, Publishing Director for VIVA, commented, “We’re bringing the same quality content the VIVA readers have come to expect, but giving the magazine a whole new look. The magazine is now bolder and brighter and the team have really brought to life the new strapline “All about you”.