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Instinctif Partners Middle East makes new appointments

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International business communications consultancy, Instinctif Partners Middle East has made new appointments following its expansion. Rima Ali will take on the role of Senior Consultant having most recently worked with Hanover Middle East across clients such as Du, S&P Global and Dar Properties. In her new role, she will deliver strategic advice, manage content generation and provide media training for Instinctif Partners’ client network across the Middle East.

Also joining the team are Aashti Bawa and Rami Fahmi as Consultants. Aashti most recently worked with FTI Consulting, where she worked across a multifaceted communications offering for clients such as Bloomberg and Takaful Emarat. Rami, also worked with FTI Consulting, where he supported clients such as Manazel Real Estate and CFA Institute with corporate and financial services. In their new roles, they will work across Instinctif Partners’ portfolio of clients and manage the content as well as the media relations for the regional and international press.

“We’re proud of our achievements in 2017, having built a first-class client portfolio, for which we delivered exceptional results,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “We’re looking ahead to 2018 with a strong new business pipeline and a number of important and exciting projects planned for our existing clients. This is the perfect moment to grow and diversify our team, so we’re very pleased to welcome Rima, Aashti and Rami on board.”

ASDA’A Burson-Marsteller makes new appointment

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Dubai-based PR agency, ASDA’A Burson Marsteller (BM) has appointed Erica Alkhfaji to the role of Head of Finance Practice. Erica previously worked with FTI Consulting as Managing Director and most recently with EKP Consulting as Executive Director, where she worked with brands such as PwC, writing trade-related research reports and digital content, and Google to conceptualise and implement innovative projects. In her new role, she will manage specialist PR services including investor relations and communications surrounding transactions, IPOs, and regulatory filings as well as drive new business growth and manage relationships with blue-chip clients in the financial sector.

“With global players increasingly looking at the Middle East for growth, local firms looking at market listings and governments throughout the Gulf seeking to privatise large enterprises, the outlook for the already vibrant finance sector is extremely healthy,” says Erica. “I’m excited to be working with the team here in the Middle East in building on ASDA’A Burson Marsteller’s excellent reputation for providing world-class financial PR.”

New Senior Consultant at Bell Pottinger

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Bell Pottinger in Dubai has appointed Amy Piek to the role of Senior Consultant. Previously a Senior Consultant at FTI Consulting where she advised public, semi-government and private companies on financial and corporate communications as well as investor relations, Amy has over eight years of experience in media and communications. In her new role at Bell Pottinger, she will advise a range of companies in the Gulf region on investor relations and corporate communications, with a particular focus on the financial sector. Amy will work closely with C-suite executives to increase her client’s profiles in the region and abroad, as well as protect reputations through issues management.

“It is very exciting to join one of the leading communications agencies in the Middle East, known for its forward-thinking, innovative approach, strong management leadership team and international network,” says Amy. “I look forward to using my communications experience in Australia and the Gulf to provide existing clients with best-in-class communication advice and to further expand Bell Pottinger’s already high-profile list of clients.”