FP7 MENA – The Media Network

MENA Effie Awards winners announced

November 11, 2018/in Award win, Featured /by Suad Ashimi

Winners of the MENA Effie Awards has been announced following the conclusion of its tenth edition of the awards that took place on November 7, 2018. Held at Armani Downtown, the awards focused on bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns. The awards saw special wins for FP7/DXB and FP7 MENA for Most Effective Advertising Agency Office and Network of the Year while other winners include Nissan for a Grand Prix Award for their #SheDrives campaign by TBWA/RAAD.

“We would like to congratulate all the entrants this year for their impressive efforts, hard work and resilience,” says Alexandre Hawari, Co-CEO, Mediaquest. “We are proud to celebrate our 10^th anniversary this year and look forward to many more.”

FP7/MENA wins big at Global Effie Awards

June 12, 2018/in Award win /by Suad Ashimi

Full-service advertising agency, FP7/MENA has received the Global Effie Award for the Most Awarded Agency Network in a Single Regional Competition. The awards took place on May 31, 2018 in New York City. The agency secured the award for FP7/DXB’s ranking as #2 Most Effective Agency Office Globally and FP7/CAI – FP7’s Cairo office– ranked #8 Most Effective Agency Globally.

“I’m completely honored and humbled at the same time – doing work that makes a meaningful difference for the brands that we represent is our job,” says Tarek Miknas, CEO, FP7/MENA. “Creativity that is not self-serving, nor made for award shows, but rather works to benefit both brand and consumer, is what makes us proud. That’s our True North. The fact that our Effie-winning work also wins at creative shows, goes to show that the complementary forces of effectiveness and creative brilliance, in our line of work, are two sides of the same coin.”

Amr El Kalaawy gets promoted at FP7/CAI

March 11, 2018/in Featured, Movers & Shakers /by Suad Ashimi

Full-service advertising agency, FP7/MENA has promoted Amr El Kalaawy to the role of Managing Director of its Cairo office, FP7/CAI. With over 20 years of experience in the advertising industry in Egypt, Amr joined FP7/CAI in 2007 and most recently held the role of General Manager, where he aided in growing the digital offering and developing a creative vision for the agency. In his new role, he will report to FP7/CAI’s CEO, Sahar El Zoghby and work towards enabling valuable collaborations with sister agencies leading to a richer, integrated product offering for current and future clients.

“I look forward to expanding FP7/CAI’s business and leveraging our relationship with our sister agencies within MCN Holding as we look to help clients exploit the changes we are seeing in today’s dynamic & digital market,” says Amr.

FP7/DXB secures children’s retailer brand

February 8, 2018/in Account win, Featured /by Suad Ashimi

Full service advertising agency, FP7/DXB has been appointed to represent children’s retailer brand, Babyshop in the Middle East. FP7/DXB will work with Babyshop across all verticals on their creative strategy and planning on digital, TV, print, OOH, social, radio and experiential activations. The agency will also conceptiualise and deliver integrated creative solutions across more than 15 countries in the MENA region.

“FP7/DXB are absolutely thrilled to be working with Babyshop and specifically a client team who are genuinely appreciative of brave creativity built around disruptive ‘truths’,” says Jon Marchant, Managing Director – UAE, FP7/MENA. “We’re looking forward to demonstrating how we bring the brand’s existing ‘It’s your style’ positioning to life, to resonate effectively with parents, driving both brand equity and customer footfall.”

FP7/DXB wins Arla Foods account

June 15, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has signed the creative advertising account for Danish dairy cooperative, Arla Foods. Effective from July 1, 2014, FPY/DXB will oversee the communications for Arla Foods’ four main brands – Arla, Lurpak, Castello and Dano – across the MENA region. Established in 1880, Arla Foods has more than 12,000 current owners based in Sweden, Denmark, the UK, Germany, Belgium and Luxembourg, with each owner granted a vote in the cooperative democracy.

“FP7 impressed us from the very beginning,” says Kristian Lerche Nielsen, Regional Director of Marketing, Arla Foods. “It was apparent through the whole process that they have the insight, creativity and market intelligence to be our strategic partner. The agency will enable us to reach our objective of doubling our branded business in the MENA region, and initiating our partnership with FP7 is a very exciting prospect.”

Sasan Saeidi, Managing Director of FP7/DXB adds, “We are absolutely delighted with this major win and so proud to partner with Arla Foods. We hope to further support all these brands with strategic channel communications and make them even more relevant through ‘truths’ that only these brands can claim. Here’s to the start of a great partnership.”

FP7/DXB wins pitch to retain Emirates NBD account

February 20, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has successfully retained the Emirates NBD creative advertising account, following a multi-agency pitch process that began at the end of last year. The agency competed against the regions’ largest multinational networks for the business.

FP7/DXB will continue to oversee the Dubai-headquartered bank’s through-the-line communications brief for the UAE. Emirates NBD has awarded FP7/DXB a three-year contract – a tangible testament to the mutual understanding fostered between the two entities after a four-year partnership and of Emirates NBD’s continued belief in FP7/DXB’s creative and strategic solutions that have helped grow and solidify this great brand for the past many years.

“We are delighted to renew our partnership with FP7,” says Vikram Krishna, Head of Group Marketing and Customer Experience, Emirates NBD. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a US$1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, Managing Director, FP7/UAE, adds: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster is something we are extremely proud of. Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

FP7 does the double at 2013 Effie MENA Awards

November 24, 2013/0 Comments/in Award win /by Team TMN

FP7 won a historic double at the Effies 2013, sweeping Network of the Year and the FP7 Dubai office winning Agency of the Year.

Tarek Miknas, CEO of FP7 MENA was ecstatic at the huge metal tally and the crowning achievements. In an emotional mail to all FP7 staff he wrote, “I thank everyone in this network for contributing to our transformation. I travel from market to market, and I see how hard we are all working to turn our agency into the one we’ve always wanted. You are all stars and I am seriously proud to be among you everyday. Please do take your new title of The Most Effective Agency very seriously as we intend to hold onto this position beyond 2014!”

Sasan Saeidi, who spearheads the FP7 UAE operation added: “Effies is the future of our industry and all our clients are demanding more accountability and responsibility for our communication ideas, every day. Effies, is creativity with purpose. An award that celebrates the creation of ideas that create impact and results. This is what we should all be doing every day. Nothing is more important.”

FP7 MENA open new office in Iraq

October 3, 2013/0 Comments/in Regional News /by Team TMN

FP7 MENA today announced the launch of its new office in Erbil, Iraq. The new unit – to be known as FP7/EBL – will be led by Managing Director, Wassim Daniel, and will serve the needs of FP7’s regional partners in Iraq. Although based in Erbil, the new FP7 office will serve as a hub for the entire country, supporting its brand partners such as Ford, Coke, Sony Mobiles and Nestlé.

“FP7 certainly doesn’t see Iraq as ‘just another country’ – we strongly believe in Iraq, its potential and its bright future,” says Tarek Miknas, CEO of FP7 MENA. “We want to make sure we get it right by doing great work for great clients, inspired by the new energy and buzz emanating from the country, and of course, grow in the process.”

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