Four Communications – The Media Network

New Communications Director at TKD Lingerie

February 6, 2017/in Featured, Movers & Shakers /by Shelly Mistry

GCC retail brand, TKD Lingerie has appointed Andrea Gissdal to the role of Communications Director. Previously Associate Director at Four Communications, Andrea will now manage all marketing and communications activity for the brand across the region.

“As TKD Lingerie has evolved as a brand, so has our need for strategic, on-brand communications,” says Kate Kikano, Owner, TKD Lingerie. “It is a pleasure to welcome Andrea to the TKD Lingerie team, and I am looking forward to working together as we face the next phase of our development.”

MEPRA announces 2016 award winners

November 24, 2016/in Award win, Featured /by Suad Ashimi

Winners of the Middle East Public Relations Association (MEPRA) Awards 2016 were announced last night at the eighth annual awards event held at the JW Marriott Marquis. The ceremony recognised the most outstanding communicators for their best practices, which includes strategic approach, creative tactics and evaluation excellence. With over 240 entries, 17 notable winners were announced including Weber Shandwick MENA, winning Agency of the Year Award, Impact Porter Novelli, for the integrated Campaign of the Year and Atlantis the Palm, sweeping up the award for In-house Team of the Year. Other winners also emerging in multiple categories include Hill+Knowlton Strategies, Cicero & Bernay PR and Four Communications.

“We are thoroughly impressed by the superb level of creativity and innovation demonstrated in the entries that we have received for this year’s awards,” says said Brian Lott, Chairman, MEPRA and Executive Director of Communications, Mubadala. “It is with immense pleasure that we honour the crème de la crème of the regional communications industry tonight. We are confident that this can only raise the bar for everyone in the business as

Nominees announced for MEPRA Awards

November 7, 2016/in Award win, Featured /by Suad Ashimi

The Middle East Public Relations Association (MEPRA) Awards 2016 shortlist has been announced. The awards have been divided into 17 categories – including Best Integrated Campaign, Best Use of Social Media and newly added category for in-house professionals, Outstanding Young Communicator – each award is designed to recognise exceptional returns on investments, creativity and strategic impact by agencies, corporates, teams and individuals. Shortlisted companies include: Four Communications, Hill+Knowlton Strategies, Edelman, Mubadala, Seven Media and Weber Shandwick MENA. The winners will be announced at the award ceremony on November 23, 2016 at the JW Marriott Marquis, decided by a panel of renowned industry judges.

“Judging this year was even more challenging than ever,” says Jamal Al Mawed, Head of Corporate Communications, Rolls-Royce Motor Cars. “The industry has advanced in terms of its use of data analytics to measure the performance of campaigns. This means we had greater access to real figures than ever before making the judging process more about the cold hard results, than about the creativity of the idea. We are delighted at the progress made and we see a very strong future for the communications industry across the region.”

Four Communications wins Six Senses

October 9, 2016/in Account win, Featured /by Suad Ashimi

Six Senses Hotels, Resorts and Spas has appointed Four Communications to handle all its PR activities within the Middle East. Operating in over 19 countries, Six Senses offers a wide range of holistic wellness, as well as rejuvenation and beauty, treatments administered under the guidance of expert therapists. Four Communications will now act as a press office to provide proactive outreach and media relations in order to support Six Senses’ communications across the region.

“We are delighted to have Four Communications representing us as our agency of record in the Middle East,” says Benjawan Sudhikam, Director of Public Relations and Communications, Six Senses Hotels, Resorts and Spas. “The market is very important for us and we wished to appoint a dynamic agency to support our growth, particularly as we announce developments which will appeal to sophisticated and discerning Middle Eastern travellers.”

Ray Eglington, Group Managing Director, Four Communications, adds “With a strong track record in luxury travel, wellness and responsible tourism, we are delighted to be part of Six Senses’ journey in promoting their offerings and we look forward to highlighting their new properties, spas and wellness programmes.”

Oliver Wyman appoints Four Communications

May 10, 2016/in Account win, Featured /by Emily Churchill-Owen

Oliver Wyman has appointed Four Communications to handle its media and press operations in the Gulf region. The global management consulting firm specialises in strategy, operations and risk management and operates in over 56 cities across 20 countries, including Saudi Arabia and the UAE. Four will be providing strategic communications to the firm, as well as media relations support in order to increase awareness of the brand across the Gulf.

Four Communications signs JLL MENA

May 9, 2016/in Account win, Featured /by Emily Churchill-Owen

JLL MENA has appointed Four Communications to handle its media and press office operations in the MENA region. The agency will provide strategic communications and media relations support for the firm that specialises in commercial real estate services and investment management.

“We have a long-standing and well established track record in the real estate sector, both in the UK and in the Gulf,” says Ray Eglington, Group Managing Director, Four Communications. “We have worked with JLL out of our London office and adding them to our portfolio in this region will only continue to build on our already strong partnership. JLL has an incredible reputation here and we are delighted to have the opportunity to help take their PR and communications to the next level.”

MEPRA AWARDS 2015 – Winners Announced

December 15, 2015/in Award win /by Michelle J Kuehn

The Middle East Public Relations Association (MEPRA) held its annual gala dinner last night in celebration of the most exciting communicators of 2015. Highlights of the evening included Memac Ogilvy Public Relations – Dubai, sweeping the floor of the Consumer Goods category for their work on “Innovation that Excites”, “Labels are for cans, Not People” and “#AmexExplorer: The Card That Takes You Places”.

Hill+Knowlton Strategies took gold in the Consumer Services category for their work on Flash Entertainment’s “YASALAM”, while in Healthcare & Services Memac Ogilvy Public Relations – Lebanon, impressed judges with its “Breast Cancer Awareness” campaign. House of Comms was awarded gold for its work on “JIM Will Fix It Nepal Relief” which fell under the Corporate Social Responsibility & Environmental PR category, and APCO Worldwide was recognised for its work for Noor Bank in the Financial PR sector.

The Dave Robinson Award for Outstanding Young Communicator of the Year (agency-side) went to Four Communications’ Mohanned Lafi with Ooredoo Kuwait’s Yasser Mohammad picking up the same for Outstanding Young Communicator of the Year (in-house). The Chairman’s Award was presented to Hill+Knowlton Strategies’ Sconaid McGeachin and Four Communications Group scooped Agency of the Year.

Infiniti appoints new PR Manager and PR Agency

July 22, 2015/0 Comments/in Account win /by Jill Downie

Infiniti in the Middle East has announced the appointment of Four Communications as its new Middle East PR agency. The announcement builds on the recent appointment of Craig D’Silva to head up its PR and Corporate Communications activities across the Middle East and Africa (I-MEA). The dedicated PR function will integrate with Infiniti’s regional marketing activities, headed up by Francesca Ciaudano, Deputy General Manager, Marketing and PR.

A self-professed petrol head, D’Silva brings with him more than eight years of regional Corporate Communications and automotive PR experience, including work for major automotive brands such as BMW, MINI, Ferrari and Rolls-Royce.

“As the Middle East’s fastest growing premium car brand in the first quarter of 2015, we know the importance of effective communications,” says Francesca Ciaudano, Deputy General Manager, Marketing and PR, Infiniti Middle East. “The creation of a dedicated PR function and the appointment of a new agency allows us to increase the focus of Infiniti’s communications here in the region.”

Craig D’Silva adds “I am happy to be joining Infiniti at this exciting time, as it continues to grow its brand across the region. I look forward to utilising my expertise and providing strategic direction for Infiniti as a leading automotive manufacturer in the Middle East.”

Four Communications will provide strategic direction and tactical support in positioning Infiniti as the premium automotive car brand across the GCC and the wider Middle East region.

Four Communications to acquire Consolidated PR

September 16, 2014/0 Comments/in Regional News /by Team TMN

Four Communications, part of the Four Communications Group, has made an offer to acquire 100 percent of Consolidated PR Limited, the UK public relations brand. The offer has been recommended by the board of Consolidated PR and more than 90 percent of shareholders have already agreed. The deal is expected to be completed successfully sometime in early October, 2014.

With the addition of Consolidated PR, Four Communications Group’s fee income would reach up to £15.5 million. Nick Clark, Managing Director of Consolidated PR would join the Four Communications Group operating Board, and Directors Will Holt, Elspeth Rothwell, Liz Fay and Anne Clarke would become Practice Directors. Upon completion, Consolidated PR would initially retain its brand whilst the companies plan for the future.

“We are please to make this offer to the shareholders of Consolidated PR and look forward to the completion of the deal as the next step in both our futures,” says Nan Williams, Chief Executive, Four Communications Group. “Consolidated PR is an excellent fit alongside our other communications teams and does exceptional work for their list of clients.”

Nick Clark, Managing Director of Consolidate PR adds, “We believe the future of communications is integrated and international, so by joining Four Communications we are opening up those opportunities for our clients and people. The board has unanimously voted to recommend this future to shareholders.”

Four Communications to manage PR for Taste of AD

September 14, 2014/0 Comments/in Account win /by Team TMN

UAE-based events and publishing company, Turret Media, has selected Four Communication to manage all public relations for its inaugural Taste of Abu Dhabi event. Taste of Abu Dhabi is the most recent edition of the al fresco food, drink and music festival and will showcase 15 signature restaurants, a host of international celebrity chefs and more than 50 exhibitors at Yas Island’s Du Arena from November 6-8, 2014. Four Communications has been appointed on a twelve week project basis to increase awareness of the event, participating chefs and restaurants, as well as driving ticket sales.

“Four Communications’ creative thinking and proven experience of successfully launching events in Abu Dhabi made its proposal really stand out during the pitch process,” says Chris Fountain, Managing Director, Turret Media. “We look forward to working together in raising awareness of the capital’s most exciting new culinary event.”

Ray Eglington, Managing Director – International of Four Communications adds, “We are thrilled to enter into partnership with Turret Media for the Taste of Abu Dhabi project. With a strong track record in managing communications for some of Abu Dhabi’s most exciting public events, Four Communications is well positioned to support Turret Media in launching this event.”

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