Felicity Stokes – The Media Network

Felicity Stokes joins AW Rostamani

May 18, 2017/in Featured, Movers & Shakers /by Suad Ashimi

AW Rostamani Group has appointed Felicity Stokes to the role of Communications Marketing Manager. With experience in the PR and communications industry, Felicity previously worked with Think Liquorice as Account Manager, where she managed public relations, events, social media and developed brand strategies. In her new role, she will report to the company’s Head of Marketing and Communications, Mustafa Dada and work across internal and external communications as well as marketing efforts. She will also lead events for the company’s subsidiaries by managing media relations, building executive advertisement strategies, creating campaign concepts and assisting with the launch of their social media platforms.

“AW Rostamani is an impressive and innovative corporation with a strong business message towards ‘enriching the lives’ of their consumers,” says Felicity. “I am very excited to work with the company’s industry-leading brands in automotive, lifestyle, technology and property development to develop the AW Rostamani Group brand identity, with a highly intelligent and ambitious team.”

Think Liquorice secures Mercato

November 10, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Think Liquorice has secured new restaurant brand Mercato by Skelmore Hospitality. Set to open in the heart of the Gate Village DIFC, the restaurant echoes traditional Italian trattorias and panificos,where quality ingredients and home-style recipes define the food. Think Liquorice will be responsible for all PR, communications and social media for the restaurant brand in the UAE.

“Mercato is all about the love of food, and so is Think Liquorice,” says Zahirah Variawa, Managing Director, Think Liquorice. “The Mercato concept is completely unique and will bring a completely unique approach to Italian food to the market. The best ingredients, incredible food and a very warm, Italian experience is what Dubai can look forward to.”

Think Liquorice secures Moda Africa

October 29, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Think Liquorice has won the PR and marketing account for Moda Africa in the Middle East. Founded in Cape Town, South Africa, Moda Africa is an agency dedicated to introducing African fashion to the world. Think Liquorice will be covering all PR, marketing strategy and events for the agency, in order to promote African design talent in the region.

“This is a particularly special account as Africa holds a very dear place in our hearts,” says Zahirah Variawa, Managing Director, Think Liquorice. “I am looking forward to showing off some of the African design talent to the world and creating awareness of what the continent has to offer.”

Think Liquorice wins Noah’s Garden

October 8, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based Think Liquorice has the won the PR account for Noah’s Garden, an online baby boutique in the UAE. The store sources luxury kids wear, toys, diaper and activity brands from Australia, Europe and the USA. The agency will be handling all PR and brand strategy for the retailer, as well as the creation of marketing material including catalogues of local mums and toddlers.

“Noah’s Garden has such an incredible story behind it that we cannot wait to share,” says Zahirah Variawa, Managing Director, Think Liquorice. “Each item available has been carefully selected for mums by mums. The added benefit of working with the brand is also that we get time with some of the amazing mums and babies in Dubai, which so far has been such fun!”

Think Liquorice secures Forty Four Dubai

October 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Think Liquorice has secured the PR account for Forty Four Dubai, a French bistro with a Belgian twist located on the 44th floor of the Warwick Hotel on Sheikh Zayed Road, Dubai. The agency will be handling PR and brand strategy for the restaurant, as well as supporting the internal team with social media.

“Food is aways close to our hearts and as an agency we love taking on new food brands and discovering their flavours,” says Zahirah Variawa, Managing Director, Think Liquorice. “Forty Four has a very unique spin on the bistro dining experience and their food tastes beautiful and authentic.”

Megan Hess re-signs Think Liquorice

October 4, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Fashion Illustrator Megan Hess has signed Think Liquorice for a second year to launch her latest book, Coco Chanel: The Illustrated World of a Fashion Icon. Best known for her illustrations for Candace Bushnell’s Sex and the City novel, Megan has since designed work for luxury brands such as Chanel, Louis Vuitton and Dior. Think Liquorice is the exclusive event partner for Megan’s latest release and will look after all the launch events and PR for the Megan Hess brand in the region.

“We are honoured to represent Megan Hess and her incredible work for a second year,” says Zahira Variawa, Managing Director, Think Liquorice. “This brand still gives us butterflies when we look at Megan’s creations and we love that we have the opportunity to bring this to life for the Middle East market.”

Think Liquorice welcomes Felicity Stokes

May 10, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Felicity Stokes has joined Think Liquorice as Brand Manager. Having moved to Dubai in 2014 with a degree in Art History and a background in business, Felicity will bring with her a unique combination of strategic and creative thinking to the boutique brand building and communications agency.

In her new role as Brand Manager, Felicity will manage Think Liquorice’s clients needs across their accounts. She will also work with the strategic team to build and create niche concepts and events.

“I’m really excited to join the Think Liquorice team,” says Felicity. “I love how unique and interesting their brands and projects are, and I look forward to getting stuck in creatively, and contributing to the fantastic work Think Liquorice does.”

Think Liquorice signs Souk Madinat Jumeirah

May 6, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based Think Liquorice has secured the PR account for Souk Madinat Jumeirah. The boutique brand management and communications agency will cover all PR, marketing and communications in the Middle East for the iconic location.

Souk Madinat Jumeirah, part of luxury resort Madinat Jumeirah, is a landmark destination in Dubai offering visitors a variety of shopping and dining destinations.

“Souk Madinat Jumeirah is a brand that offers such a rich and diverse experience,” says Zahirah Variawa, Managing Director, Think Liquorice. “I’m very excited to bring that sparkle to life for residents and tourists. There have been many great changes in terms of the retail and dining, and it’s simply a case of showing that off.”

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