F&B – Page 3 – The Media Network

Soul Communications wins organic food account

May 30, 2017/in Account win, Featured /by Suad Ashimi

UAE-based organic food company, Ripe Organic has appointed Soul Communications as its PR partner. Established in 2011, Ripe Organic provides local organic fruit and vegetables hand-picked from farms in Dubai and Abu Dhabi for a healthy lifestyle. Soul Communications will be responsible for handling the PR activities of Ripe Organic and will work with the in-house team to assist in strategy development, menu consultation and creative solutions to help the brand maximise exposure across the UAE.

“For years, I have been a customer of Ripe Organic and witnessed first-hand the concept growth from selling a few boxes at different locations, all the way to bringing communities all over the region together,” says Farah Sawaf, Managing Director, Soul Communications. “They have been the launch pad for several homegrown brands, allowing smaller businesses to reach the targeted masses.”

Clinton St. appoints Soul Communications

May 29, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR and marketing agency, Soul Communications has been appointed as the PR partner for Clinton St. Baking Company. Founded by Neil Kleinberg and DeDe Lahman, Clinton St. Baking Company is a New York-based baking company that offers American classics served with a southern twist. Soul Communications will be responsible for all PR operations including menu consultation, promotional ideas and creative solutions to maximise the brand’s exposure in Dubai.

“This is a brand that is ever-evolving and an opportunity to work with such an innovating and passionate team allows us to stretch our abilities as an agency,” says Farah Sawaf, Managing Director, Soul Communications. “We have been fans of the brand long before working with them and we are truly excited.”

House of Comms wins Japanese F&B account

March 26, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has secured the account to handle all PR operations for Sushi Counter. Founded by Mira Lozi Al Naimi and Rama Dabbous Mamlouk, Sushi Counter is a creative homegrown concept that offers the best Japanese sushi and sashimi to traditional food lovers across the UAE. House of Comms will handle all PR activities targeting local influencers as well as digital and print media, to raise renewed awareness of the brand.

“We are so excited to be working with a UAE home-grown F&B concept, a business which offers some of the best sushi and sashimi in the UAE,” says Anoushka Talukdar, Account Director, House of Comms. “We will be working with the dynamic founders and their team to reinvigorate the brand and promote the new dishes which channels the ethos of street-food through a modern and trendy take on traditional Japanese cuisines.”

Katch International wins F&B account

March 20, 2017/in Account win, Featured /by Suad Ashimi

Public Relations and creative agency, Katch International has secured the account to handle all PR activities for Ajman-based restaurant, Thanani. Located at Al Zorah Golf Club, Thanani is an exclusive culinary destination that offers guests a Mediterranean and tapas inspired menu as well as a world-class dining experience. Katch will be responsible for all PR operations and the social media strategy for Thanani, to strengthen its reputation across the UAE.

“It is always very promising to work with brands such as Thanani, as they are in a sense, front runners in their field,” says Georgie Woollams, Managing Director, Katch International. “More than being just a restaurant, Thanani offers a well-rounded experience completed with an undisturbed natural setting and this is what we hope to reflect in all communications.”

SOCIATE secures new F&B account

March 6, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based PR agency SOCIATE has won the account to handle all PR operations for The Coffee Club. With a presence in nine countries, The Coffee Club is an all day dining brand that serves a variety of international food and drink choices. SOCIATE will be responsible for The Coffee Club’s PR activities across all media channels to raise awareness of its presence across the UAE.

“The Coffee Club is a growing brand in the UAE and we are excited to welcome them to the SOCIATE family,” says Rosa Bullock, Founder, SOCIATE. “We will be looking after their PR activities in Dubai and Abu Dhabi and are looking forward to a successful partnership.”

McCollins to handle F&B account

February 16, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique PR and digital brand activation agency, McCollins Media has been appointed to handle all social media activities for Marrybrown. Founded in 1981 in Malaysia, Marrybrown is a quick service restaurant chain that offers a range of freshly cooked and tasty meals at affordable prices. McCollins Media will handle all social media communication to build the profile of Marrybrown and raise awareness of its presence across the UAE.

“Traditional at its core, yet modern in its outlook, Marrybrown is open to suggestions that would help them deliver only the best to their customers,” says Meghna Kothari, Director, McCollins Media. “We are thrilled to be associated with such a great brand. It will be an exciting challenge for the team to take the already established brand even further and keep it in pace with the changing times.”

Q Communications secures F&B accounts

February 14, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has been appointed to handle all PR operations for Asia de Cuba and Gallery Café in Bahrain. Launching in February, Asia de Cuba is a Chino-Latino restaurant and Gallery Café is a café with an in house bakery that both offer a uniquely curated menu to Bahrain’s dining scene. Q Communications will be responsible for all PR activities to build brand awareness in Bahrain as well as across the region.

“We’re delighted to be working with these two brands, Asia de Cuba is a staple in the international dining scene and a favourite amongst our team and we’re excited to launch the first Gallery Café in the region,” says Katie Harvey, Managing Partner, Q Communications.

Coffee Communications wins new F&B account

January 29, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based brand consultancy and communications agency, Coffee Communications has won the account to handle all PR operations for Sugar Moo. Founded by Raki Philips and Alan Honein, Sugar Moo is a homegrown dessert lab that gives traditional desserts a unique twist. Coffee Communications will be responsible for all PR activities for Sugar Moo to build the profile and raise awareness of the brand across the UAE.

“We’re thrilled to add Sugar Moo to our client portfolio and very much looking forward to working with a unique homegrown concept as they continue to expand across the UAE,” says Natasha Ekstedt, Co-Founder and CEO, Coffee Communications.

Yseventy7 secures new F&B account

January 24, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based creative consultancy, Yseventy7 has secured the account to handle all PR operations for Boon Coffee. Founded by Orit Mohamed, Boon Coffee is a 100% Arabica coffee, harvested directly from farming communities in Ethiopia and offers premium coffee varieties including Yirgacheffe and Harrar to coffee lovers in the UAE. Yseventy7 will be responsible for all marketing strategies and support through key activations and brand partnerships, as well as B2C and B2B, to build the profile of Boon Coffee and Orit Mohamed, as well as raise awareness of the brand’s presence across the UAE.

“As a newly founded agency, to win Boon Coffee, an outstanding quality brand of coffee from farm to cup is so exciting for us,” says Farrah Gray, Managing Partner, Yseventy7. “Founded by a truly inspirational woman with a heritage in coffee dating back generations, we find the story behind the brand and the history of coffee just fascinating and we can’t wait to share this knowledge with consumers and the F&B industry.”

House of Comms appoints new Account Executive

January 24, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has appointed Olivia Lee Ray to the role of Account Executive. A graduate from University of Leeds with a degree in Communications Studies, Olivia has previous PR experience in the F&B, lifestyle and the travel industry. In her new role, she will work on House of Comms’ client accounts as well as assist with social media campaigns across all platforms.

“I’m seriously happy to be joining House of Comms at such an exciting time for the agency,” says Olivia. “The whole team are so inspiring and they boast of a very impressive client portfolio. I can’t wait to see what 2017 holds and I’m so pleased to have the opportunity to be a part of it.”

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