Etisalat spotlights local production by twofour54

As a result of the ongoing partnership between twofour54 and Etisalat, an extensive collection of films produced by twofour54 is now available for subscribed viewers on Etisalat’s video on demand platform (VOD), eLife on Demand, as well as Etisalat’s eLife Video Packs. The aim of this is to highlight local talents from the filmmaking industry, as well as reinforce Arabic content.

40 creative lab films and music videos will be shown, some of which have previously participated in Abu Dhabi Film Festival, Tribeca Film Festival in New York and the Encounters Short Film & Animation Festival in the UK.

“twofour54’s creative lab intends to support young talent and provide them with opportunities to develop their skills and experiences through the appropriate media platforms,” says Maryan Al Mheiri, Chief Operating Officer, twofour54. “This initiative is an opportunity for aspiring filmmakers to highlight their creative work through an established platform, showcase their projects to broader audiences and motivate others. twofour54’s creative lab films can now be accessed on Etisalat’s VOD, which is a testament to the quality of work our members are achieving and we look forward to continuing our relationship with Etisalat.”

Rashed Al Abbar, Vice President of Home Services at Etisalat adds, “As well as delivering top class TV content and entertainment to homes in the UAE, Etisalat is actively seeking new means of supporting the community of local artists and filmmakers. Through our wide reach in the UAE, we are excited about introducing a new platform for award-winning, homegrown talent to showcase their skills and creativity. Overall, our partnership with twofour54, one of the leading media hubs in the UAE, helps promote locally produced content and enhances the UAE’s film industry.”

For further information, contact William Royce at / +971 (0)50 614 6653

SME Advisor to host Roadmap for Growth Conference

SME Advisor, a leading publication for business owners published by CPI Media Group, has announced the final line up for its one-day conference entitled ‘Roadmap for Growth’. Hosted in association with strategic partners National Bank of Abu Dhabi (NBAD) and Etisalat, the event is expected to draw a crowd of over 400 owners and managers of SME businesses across the GCC. The event will be held September 29, 2014, and will take place at the Jumeirah Beach Hotel, Dubai.

The day’s themed sessions – based on leadership, connectivity and growth – are anchored by ten VIP speakers, who fluently understand the SME agenda and the critical landmarks of growth. The final session of the day will follow a unique format, with two adversary panels debating whether it is best to achieve growth by borrowing or by building on profits and re-investment. The sessions will include a strong emphasis on aspects such as sustainability, marketing, corporate strategy and business education.

“The event is a powerful point of focus for everyone leading and building an SME in the region,” says Paul Godfrey, Editor, SME Advisor. “It will also provide networking opportunities for the suppliers and contractors eager to reach these decision makers. We are very pleased to have an impressive line-up of speakers, not just from our event partners NBAD and Etisalat, but from some key businesses across the region.”

To register for the conference, visit