New appointment at Spark*

Creative and branding agency, Spark* has appointed Nadine Abboud to the role of Director of Client Services. With over 15 years of integrated marketing and communications experience, Nadine has worked across several international and government clients including Mövenpick Hotels, Emirates Airlines and Unilever, where she formulated and executed marketing communication plans. In her new role, she will be responsible for providing the client servicing team with direction and support as well as overseeing campaign execution and working closely with all Spark* clients as their strategic advisor.

“I am delighted to be joining the dynamic team at Spark* – one that lives and breathes communication just as I have done throughout my career,” says Nadine. “Together we aim to have a significant impact by harnessing the power of excellent ideas for the benefit of our clients.”

AVIAMOST magazines get new look

AVIAMOST – Russian and AVIAMOST – Chinese magazines have both been given new looks as well as a newly launched digital platform,, which will be available in English, Russian and Chinese. Written by Russian Editors for Russian-speakers, and Chinese Editors for Chinese-speakers respectively, the magazines boast more room for fashion and lifestyle pages, to reflect on increased offerings from the Dubai-based retail market.

AVIAMOST magazines are available to tourists traveling to Dubai through tour operators, as well as within over 100 four and five–star hotels in the UAE. They will also be available through Emirates Airlines, in First and Business class cabins on Dubai – China and Dubai – Russia routes and in business lounges at Dubai and Abu Dhabi International Airports.

“We have always believed in the strength of the Russian and Chinese tourist markets in Dubai, since we first published AVIAMOST – Russian in 1995,” says Fady Boustany, Executive Director, MediaMost Publishing. “With the Chinese and Russian markets showing significant improvements, Dubai will continue to be one of the preferred destinations for high-end tourists.”


New Editor of Open Skies announced

Gareth Rees has taken over as Editor of Emirates Airline’s inflight magazine, Open Skies, published by Motivate Publishing. Previously Food Editor of What’s On magazine, Gareth was promoted to Deputy Editor of the multi award-winning monthly title in January 2012, and now replaces former editor, Conor Purcell.

“As anybody who has picked up a copy on an Emirates flight will know, Open Skies is not your typical inflight magazine,” says Gareth. “I worked with my predecessor, Conor Purcell, for 18 months, commissioning some of the industry’s most talented writers, designers, illustrators and photographers, and I will continue to work with the team to challenge perceptions of what an inflight magazine is and can be, whilst putting my own stamp on a title that has already won numerous awards. I hope to win more.”