Following the success of their first partnership for GAMES 15, Alliance has again appointed Katch International as its PR partner for this year’s GAMES Middle East. Taking place from September 22, 2016 until September 24, 2016 at the Dubai World Trade Centre, the convention will act as a celebration of gaming culture across the Middle East, providing gamers with previews and experiences from the latest game releases and launches, as well as an opportunity to meet industry talent. Katch will be working to increase awareness of the event across the region, through engaging a wide range of individuals and companies with a passion for gaming.
“Alliance and Katch are working hard to ensure that all types of gamers are more than satisfied with the content that GAMES Middle East brings,” says Georgina Woollams, Managing Director, Katch International. “We are going to once again tap into our earlier fostered relationships with media and influencers who have been supportive from day one. Our list has grown from the previous year and hence we are thrilled to be expanding the event’s network and meeting more like-minded people, as well as institutions who are equally passionate about gaming.”
Arafaat Ali Khan, Director of Communications, Alliance, adds “One of our goals each year is to take every event and fan experience to an even more extraordinary level of offerings and excitement. Having a partner who we trust to help us achieve that is an integral part of the process. We are glad to have Katch back on board to help us grow the event and reach out to more families and gamers of every skill level this year.”