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Emirates NBD named Advertiser of the Year

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The Dubai Lynx International Festival of Creativity will honour Emirates NBD as Advertiser of the Year at the 10th edition of Dubai Lynx in March 2016. Having received 15 trophies over the last three years at Dubai Lynx, Emirates NBD is the first bank in the last ten years to be named Advertiser of the year and received a Grand Prix at the Dubai Lynx 2015 with the ‘Hey Future Me…’ campaign created by FP7/DXB for Children’s Savings Plans.

“Every year as organisers we choose the brand that has truly stood out as being creatively brave and willing to take risks,” says Terry Savage, Chairman, Lions Festivals. “Dubai Lynx believes that the more creative a business, the better return they will see, and we are delighted to honour Emirates NBD with this in 2016.”

Vikram Krishna, Head – Group Marketing & Customer Experience, Emirates NBD adds, “We are delighted to be the first ever bank to be named Advertiser of the Year. Over the years, Emirates NBD has created marketing campaigns that engage with customers in ever more creative ways. As with our products and services, Emirates NBD’s advertising campaigns are about challenging the status quo and breaking new ground.”

The Dubai Lynx Festival takes place from March 6 – March 8, 2016, with the Awards Ceremony bringing it to a close on March 9, 2016. Entries are currently being accepted at www.dubailynx.com, where details of how to be there can also be found.

Dubai Lynx press conference announced

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The 2016 Dubai Lynx International Festival of Creativity will be holding their annual breakfast press conference on December 7, 2015 at the CNN Building in Dubai Media City. The conference will address the developments and innovations relating to the 2016 competition and awards for advertising creative excellence in the Middle East and Africa.

The press conference will be presented by Emma Farmer, Festival Director, Dubai Lynx International Festival of Creativity with pannelists; Terry Savage, Chairman, Lions Festivals; Ian Fairservice, Vice Chairman, Dubai Lynx; Mohammad Abdulla, Managing Director, Dubai Media City; Hani Ghorayeb, President, IAA-UAE Chapter; Walid Yared, Chief Marketing Officer, Choueiri Group and Faisal Bin Haider, Chief Executive Officer – Printing and Distribution Sector, Dubai Media Incorporated.

 

YouTube’s Seven Day Brief competition announced

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The MENA region’s creative community has been challenged by YouTube and Dubai Lynx to create an advertisement which aims to help a social cause through a competition known as The Seven Day Brief. Seeking to engage the MENA region and showcase the creative and interactive potential of YouTube as an advertising platform, the Brief will be released on January 14, 2015. Competitors will have seven days to answer the brief provided by a global NGO, producing a video ad that directly addresses the requirements.

The videos will be evaluated and judged by a panel which includes members of the regional advertising industry, with the finalists to be announced on January 25, 2015, and winners awarded at the Dubai Lynx on March 11, 2015. The winning team or individual will be granted a trip to Cannes Lions International Festival of Creativity 2015 and Dubai Lynx International Festival of Creativity. Entries are open to those living in Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen.