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New Regional Content Director at Action

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Action Global Communications has appointed Barry King to the role of Regional Content Director for the GCC. With over 15 years of editorial experience, Barry was most recently Editor at 7DAYS UAE. In his new role, he will be responsible for creating and curating content for the agency’s clients across the region.

“Having worked as a journalist for the past 16 years, I’m very much looking forward to developing new skills and developing content for Action Global and our clients,” says Barry. “I’ve known some of the team for more than 10 years and having been on the ‘other side’ for so long, I’ve always been impressed with how the agency has operated. It’s exciting times for Action Global and I’m looking forward to helping the agency grow and develop.”

New Communications Director at TKD Lingerie

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GCC retail brand, TKD Lingerie has appointed Andrea Gissdal to the role of Communications Director. Previously Associate Director at Four Communications, Andrea will now manage all marketing and communications activity for the brand across the region.

“As TKD Lingerie has evolved as a brand, so has our need for strategic, on-brand communications,” says Kate Kikano, Owner, TKD Lingerie. “It is a pleasure to welcome Andrea to the TKD Lingerie team, and I am looking forward to working together as we face the next phase of our development.”

 

Grey Middle East welcomes new CCO

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Global communications agency, Grey Group has promoted Ali Shabaz to the role of Chief Creative Officer (CCO) for its Middle East offices. Previously CCO for Grey Group in Southeast Asia, Ali has over 20 years of experience as a Creative Director. In his new role, he will be based in Dubai and will report to Nirvik Singh, Chairman and CEO of Grey Group – Asia Pacific, Middle East and Africa.

“Ali is highly experienced and has tackled creative work across numerous industries and geographies,” says Nirvik Singh, Chairman and CEO, Grey Group – Asia Pacific, Middle East and Africa. “Under his leadership in the Middle East, we are looking to further bolster our creative output and Ali will play an instrumental role in this process. I am confident that he will bring the same dedication, vast knowledge and experience to his new role.”

Ali adds, “It was truly an honour to be leading the creative across Southeast Asia and working with some of the most talented people in the industry. I am excited about taking on the new role and creating brand experiences for our clients in the Middle East region.”

TOH welcomes new F&B and Hospitality Director

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Dubai-based PR agency, TOH PR has appointed Diana Ionescu to the role of F&B and Hospitality Director. Previously Marketing and Communications Manager for The Address Downtown Dubai and most recently for Burj Khalifa, Diana has over 10 years of experience in the hospitality sector. In her new role, she will oversee all PR operations across the agency’s portfolio of hospitality and F&B clients as well as manage a team of communications professionals.

“I’m thrilled to be joining TOH PR, a successful agency with a diverse portfolio of clients,” says Diana. “The team is fabulous, strong and motivated and I am delighted to be a part of them.”

Sophie Toh, Managing Director, TOH PR adds, “Our hospitality division includes a hard-won selection of names that we’re incredibly passionate and proud to be working for. When looking for someone to lead the team, it was important that they offered local experience with some of the best venues out there – and Diana fit the bill. She has an infectious drive and charm, mixed with outstanding experience and I’m looking forward to working closely with her.”