Dubai – Page 75 – The Media Network

Coach appoints new agency

April 30, 2017/in Account win, Featured /by Suad Ashimi

Full-service marketing and media agency, UM has been named media agency of record for Coach, Inc. Based in New York, Coach is a modern luxury and lifestyle brand that offers a range of products from leather goods and watches to fragrances and travel accessories. UM will be responsible for conceptualising customised media buying and integrated planning services for Coach across the MENA region as well as other major markets internationally.

“We have such a passion for the Coach brand and are thrilled to become their partner in media and brand connections,” says Daryl Lee, Global CEO, UM. “Coach is an iconic American brand with a rich heritage of craftsmanship and we look forward to supporting them as their brand transformation and fashion credibility continues to gain momentum globally.”

Debonaironline.com launches new look

April 27, 2017/in Featured, New Launch /by Suad Ashimi

Dubai-based media company, Pinpoint Media Group has re-launched its men’s online lifestyle publication, debonaironline.com. The revamped website will include an expanded e-commerce platform to offer a range of clothing, footwear, accessory and grooming products. The platform will also feature a stronger synergy between the magazine’s editorial content and products in its online store for its readers, suppliers and advertisers to access from across the region.

“The website boasts of a carefully curated mix of items that fit the magazine’s DNA and align with its mandate of offering readers access to luxury lifestyle content and products,” says Darren Hodgkin, CEO, Pinpoint Media Group. “This means readers get the high-quality editorial content Debonair is known for supplemented by products related to the articles.”

FleishmanHillard ME makes new appointment

April 26, 2017/in Featured, Movers & Shakers /by Suad Ashimi

Communications firm, FleishmanHillard Middle East has appointed Jared Carneson to the role of Regional Digital Director. Jared joined FleishmanHillard South Africa in 2012, where he worked as Senior Account Manager and most recently held the position of Global Social Innovative Lead, where he worked on building the digital and creative business units for the agency and with clients such as Barclays Africa, Dulux and Microsoft. In his new role, he will work on facilitating FleishmanHillard’s labs and intelligence streams across the agency’s portfolio of clients. He will also oversee and work on embedding digital as a part of the agency’s regional growth and expansion plan to increase their offerings to clients.

One – Source launches in the UAE

April 26, 2017/in Featured, New Launch /by Suad Ashimi

PR professional Sharon Fernz has launched new marketing and PR agency, One – Source in the UAE. With over 12 years of experience in the PR and marketing industry, Sharon previously worked in India with Lowe Lintas as Account Manager, at Ogilvy Public Relations as Account Coordinator and most recently in Dubai with RSA Logistics as Assistant Manager – Brand and PR. The Dubai-based agency will offer services that include media relations, strategic partnerships, brand sustainability campaigns, copywriting, content creation and concept development to clients across the UAE. The agency will also provide expertise, knowledge, ideas and advice to clients to enhance their brand equity and corporate reputation across the GCC region.

“Giving up a nine to five job to go out alone is a very overwhelming thought, but I have had so much support since I made the decision,” says Sharon. “I strongly believe in the quote ‘you never lose in business you either win or you learn’ – I am very excited to see what the future holds.”

expose-communications signs home interior account

April 26, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based marketing and PR agency, expose-communications has secured the account to handle all PR activities for the launch of ISSARCH in the region. ISSARCH is a luxury design atelier and furniture broker that specialises in interior as well as architectural design of residential, commercial and hospitality projects. expose-communications will be responsible for all PR operations andmedia relations to raise awareness of the ISSARCH’s launch in the region.

“This is yet another unique addition to our expanding interiors portfolio and is a wonderful brand to be working with,” says Dana Abdelhadi, Managing Partner, expose-communications. “We feel ISSARCH’s affluent yet stunningly elegant aesthetic will be well-received in the region, while the group’s long-standing presence gives it an edge in the market. We look forward to working with them and launching them in the region.”

McLaren appoints new agency

April 25, 2017/in Account win, Featured /by Suad Ashimi

Digital marketing agency, Bruce Clay Middle East has won the account to handle all digital operations for McLaren across the UAE. McLaren is an automotive brand that uses racing technology and expertise to create advance performance cars that deliver ownership experience to customers and car lovers. Bruce Clay Middle East will be responsible for all digital activities for McLaren across the UAE through digital initiatives and projects to create a strong online presence as well as open multiple channels for users of the brand to interact across the country.

“McLaren is an iconic and respected brand in the automotive industry and it is truly an honour and privilege to develop their digital strategy for the UAE,” says James Gaubert, CEO, Bruce Clay Middle East. “As a digital marketing agency, our core strength lies in conceptualising and developing unique propositions for each of our clients and we intend to apply our expertise to building McLaren’s digital footprint in the UAE.”

New launch at House of Comms

April 25, 2017/in Featured, New Launch /by Suad Ashimi

Dubai-based integrated communications agency, House of Comms has launched new creative division, experiential. The new division will focus on helping clients build their brands using non-traditional, high-impact and event management solutions. The launch of the new division will also see the appointment of Laura McCartney as Head of experiential, bringing with her over seven years of experience and having previously worked with Edelman Dabo as Account Director. In her new role she will work across House of Comms’ portfolio of clients and oversee the experiential operations as well as the development of creative strategies for the new division.

“The most successful campaigns I’ve worked on previously have been those where integration was at the heart of the project, allowing for the best possible results for clients,” says Laura. “House of Comms was a natural fit for me personally, where I can build on my experience with some amazing clients but also take on more truly integrated communications campaigns. I’m hugely excited!”

Grey MENA secures mineral water brand

April 25, 2017/in Account win, Featured /by Suad Ashimi

Global advertising and marketing agency, Grey MENA has won the account to handle the advertising and marketing account for the launch of natural mineral water brand, AQUA Carpatica in the Middle East. Founded by Jean Valvis, AQUA Carpatica is a Romanian-based company that provides natural mineral water with an aim to improve the lives of everyone. Grey MENA will handle all communications including the digital and social presence of AQUA Carpatica as it launches across the Middle East.

“At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands and we are truly looking forward to fuse our creative minds with the AQUA Carpatica team in order to plan, coordinate and execute a series of winning campaigns and initiatives that will launch, present and anchor the brand’s core values in the minds of consumers across the Middle East,” says Nadim Khoury, CEO, Grey MENA.

SOHO to handle fitness account

April 20, 2017/in Account win, Featured /by Suad Ashimi

Dubai-based boutique agency, SOHO Communications has won the PR account for NRG Fitness. Located at Marina, NRG Fitness is a semi-personalised training facility that caters to all fitness levels through progressive training by experienced and international trainers. SOHO Communications will handle all PR operations for NRG fitness through PR and media campaigns to raise awareness of the brands presence and fitness facilities across the UAE.

‘We are thrilled to be working with this new business,” says Peta Thorpe-Evans, Co-Founder, SOHO Communications. “The NRG Fitness team are dynamic and experts in their field. They really do make working out fun!’

Cannes Lions 2017 Jury revealed

April 19, 2017/in Featured, Regional News /by Suad Ashimi

Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity has named this year’s jurors from the UAE set to judge entries from across the region. The members of jury will include Josephine Younes, Creative Director of McCann FP7/DXB, Elda Choucair, CEO of PHD MENA, Sascha Kuntza, Creative Director of Memac Ogilvy and Firas Medrows, Executive Creative Director of DDB Dubai. The upcoming festival will see a panel of jurors categorised under radio, promo and activation, direct and media in the UAE to shortlist and announce the winners at the event ceremony from June 17 – 24, 2017.

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