Dubai – Page 247 – The Media Network

NCPR wins HairSpa account

April 10, 2014/0 Comments/in Account win /by Team TMN

NCPR has been appointed to handle all PR activity for HairSpa. Established for over 12 years, the HairSpa clinic is a Dubai-based hair restoration centre specialising in effective, non-surgical hair loss treatments.

“We were delighted when HairSpa approached us to handle their PR,” says Naydene Commins, Managing Director, NCPR. “With their respected reputation, I am incredibly excited to be able to bring the expertise of the NCPR team to the clinic and enable them to grow as we have done with other clients.”

Danae Mercer joins Motivate

April 10, 2014/0 Comments/in Movers & Shakers /by Team TMN

Danae Mercer has joined the Motivate team as Features Editor. Most recently, Danae worked as a freelance journalist in London, contributing to a range of features across titles that included USA Today, The Guardian, The Independent, The Telegraph, Marie Claire and THE. Simultaneously, Danae was Account Manager for financial and corporate PR firm Kwittken & Company, where she managed highly technical international accounts. In her new position, Danae will work primarily on Jumeirah, with a focus on lifestyle and luxury.

“I’m excited,” says Danae. “It’s the first time I’ve seen sun in what feels like years (thank you, London), the office has a great environment and the magazine has a fantastic legacy combined with serious future potential. How can I argue with that?”

Strategies International signs Charriol

April 9, 2014/0 Comments/in Account win /by Team TMN

Charriol has appointed Strategies International to handle its public relations in the GCC. Established in 1983 by French entrepreneur Phillip Charriol, the timepiece, jewellery and accessories brand is currently available in over 40 countries worldwide, with plans to expand further in the Middle East.

“We are pleased to have entered into a new partnership with Strategies International, and we have strong expectations about it,” says Benoît Deroual, Sales and Marketing Director, Charriol. “This will, indeed, maximise our current exposure in the region. The timing is perfect for Charriol based on the growth we are facing, making it necessary for us to reinforce our PR in a more strategic manner.”

Ronald Pharaon, Managing Director of Strategies International, added “With our agency’s deep understanding of the luxury sector in the region, and its capacity of providing strategic PR solutions tailored to our clients’ products and goals, Strategies International will aim at optimising Charriol’s brand presence in the GCC.”

Expose Communications signs Corto Moltedo

April 8, 2014/0 Comments/in Account win /by Team TMN

Expose Communications have signed the PR account for Italian accessories brand Corto Moltedo and the e-commerce webiste Corto.com in the UAE. Founded by designer Corto Moltedo in 2004, the brand redefines luxury in the accessories market with its signature pop-luxe chic, bold hardware and detailing.

“We’re excited to introduce the UAE to Corto Moltedo and his eponymous e-commerce website Corto.com,” says Dana Abdelhadi, Director, Expose Communications. “Look out for more information on a private shopping event next month as we share fashion’s best kept secret.”

Rima Taha joins Strategies International

April 8, 2014/0 Comments/in Movers & Shakers /by Team TMN

Rima Taha has joined the Strategies International team as Public Relations Manager. Previously Public Relations Manager at Rawaj International, Rima has handled international brands such as Galeries Lafayette, Gilan Jewellery House, and Estée Lauder, as well as regional brands including Yas Island, Ajmal Purfumes and Si Fashion Gallery. In her new role, Rima will be handling Institut Esthederm, MGI Luxury Group (Concord and Movado watches) and Simone Perele.

“With almost six years of experience in the PR industry, I’m very excited about my new position and I look forward to being an effective member at such an esteemed company,” says Rima. “I will be handling a group of high-end brands, as well as a new cosmetic and skincare brand that will be launching this year in our market, so watch this space!”

Robert Chilton promoted to Senior Editor

April 7, 2014/0 Comments/in Movers & Shakers /by Team TMN

Robert Chilton has been promoted to Senior Editor of What’s On Dubai and What’s On Abu Dhabi. Previously Deputy Editor, Robert will continue to direct the What’s On team, in addition to editing, writing, conducting interviews, reviewing restaurants and maintaining his Thursday morning slot on the Catboy and Geordiebird Breakfast Show on Dubai 92.

“Today is my one year anniversary of moving to Dubai to join What’s On,” says Robert. “I’ve loved every minute of my 365 days here and I’m chuffed to become Senior Editor of What’s On Dubai and What’s On Abu Dhabi – two great magazines for two great cities.”

LIGHTBLUE signs ‘Nestlé Choose Wellness’ account

April 7, 2014/0 Comments/in Account win /by Team TMN

LIGHTBLUE advertising agency has signed an exclusive agreement with Nestlé to manage the audiovisual production and social media for its ‘Nestlé Choose Wellness’ healthy living movement. The regional campaign includes Lebanon, Jordan and the GCC, and aims to help combat the growing rates of lifestyle diseases and obesity.

“Designed to encourage the adoption of healthy habits through a series of fun and interactive initiatives, ‘Nestlé Choose Wellness’ will provide tips and tools to help people take simple steps on their journey to make a real difference,” says Zeinab Maktabi, Nutrition, Health and Wellness Manager, Nestlé Middle East.

David Balfour, Creative and Managing Partner of LIGHTBLUE adds, “We are delighted to have the opportunity to help further the ‘Nestlé Choose Wellness’ movement across the region. It supports and stands for such a noble cause, so being part of this regional health awareness campaign is a great honour.”

arabianEye to represent Magnum Photos

April 7, 2014/0 Comments/in Account win /by Team TMN

ArabianEye has announced that it will exclusively represent Magnum Photos in the MENA region. arabianEye, which has been established for over a decade, serves a range of global advertising and marketing agencies, corporations and media publishers.

In their new partnership, arabianEye will be in charge of distributing Magnum Photos’ extensive collection of editorial images to clients across the Middle East. Magnum Photos, founded in 1947, has a digital library with over half a million images, including archival images of the UAE dating back to the 1960s.

“It’s a great honour to have the opportunity to represent Magnum Photos in the MENA region,” says Greg Aslangul, General Manager, arabianEye. “They have a great roster of photographers boasting unique content offering incredible diversity. We feel that their addition to our portfolio greatly enhances our own editorial offering, giving a growing editorial market in the region even greater choice.”

Ruth Hoffman, Licensing Representative of Magnum Photos adds, “We are very excited to be working with arabianEye and thrilled that the work of our photographers will be available to a wider audience through their strong presence in the region. Magnum has had a long term presence in the UAE and Qatar in terms of both our archive which dates back to the 1940s, and in a cultural capacity particularly over the last few years.”

DJ Bliss is newest Contributor on Yahoo! Maktoob

April 6, 2014/0 Comments/in Regional News /by Team TMN

Marwan Parham Al-Awadi, aka DJ Bliss, has been officially announced as a Guest Contributor on Yahoo! Maktoob. In his new role, the Emirati DJ and TV personality will be talking about what’s hot and what’s not in the local and international entertainment scene.

“I’m grateful that Yahoo! Maktoob chose me as their contributor,” says Marwan. “I do several things at the moment from being a Presenter for Dubai One TV’s That’s Entertainment, to DJing, producing, and supporting local talents. These have given me a lot of exposure in the entertainment industry and allowed me to develop good relationships with local and international personalities. My page on Yahoo! Maktoob will be a platform for me to share all the most exciting news and information I gather, so please keep watching this space for more updates and thank you so much for all the support!”

Maryan Abdinur joins Aziza Communications

April 3, 2014/0 Comments/in Movers & Shakers /by Team TMN

Maryan Abdinur has joined Aziza Communications as PR Assistant. Maryan has previously worked on The Big Issue, Malawi, a street newspaper dedicated to fostering small enterprise and reporting on issues affecting lower income groups. In her new role, Maryan will oversee social media for all client accounts as well as support the PR team with daily workflow.

“I’m really excited to be working with such a prestigious group of clients, all in the fashion, beauty and luxury lifestyle sector, which is where my passion lies,” says Maryan. “I have always been naturally drawn to communications, and I know this role will let me develop exponentially. I am looking forward to assisting the Aziza Communications team in delivering even greater results to our clients, year-on-year.”

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