Dubai – Page 229 – The Media Network

UM MENA to retain L’Oréal account

September 10, 2014/0 Comments/in Account win /by Team TMN

Following a competitive pitch process, UM MENA has won the contract to retain the media planning and buying account for L’Oréal in the Middle East and North Africa region. Effective immediately, UM MENA will handle integrated strategic media duties for the global cosmetic company’s 27 brands, with the account spread across four key categories in the Middle East – Consumer, L’Oréal Luxe, Active Cosmetics and Professional Care products.

“After an extensive review process, we are delighted to continue working with UM as our media agency,” says Thierry Houssin, Managing Director, L’Oréal Middle East. “Throughout the whole process we were impressed by UM’s strategic thinking, regional approach, their utilisation of consumer insights and data, as well as the strength and passion of the team.”

Chris Skinner, Regional Managing Director of UM MENA adds, “We are very proud to continue our longstanding association with L’Oréal in the region. This was a real challenge to UM MENA’s network strength, so ideation and team spirit helped in our success. We are delighted to continue to deliver pioneering work for all of L’Oréal’s brands across the MENA region.”

Aziza Communications wins Trevor Sorbie account

September 9, 2014/0 Comments/in Account win /by Team TMN

Aziza Communications has been appointed to handle the public relations for professional haircare brand Trevor Sorbie in the UAE. Newly launched in the region, the famed British brand will offer a range of products that have been tested, developed and approved in Trevor Sorbie’s award-winning salons.

“We are thrilled to be working with Trevor Sorbie and to bring the iconic brand to the Middle East,” says Charlotte Cook, Senior PR Executive, Aziza Communications.”The brand fits perfectly in line with our lifestyle portfolio and we cannot wait to expand the line across the UAE!”

DPQ Communications to represent Flooka

September 9, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the account to represent Flooka across its Dubai and Abu Dhabi venues. Located at the Dubai Marine Beach Resort and Spa and the Eastern Mangroves Promenade in Abu Dhabi, the seafood restaurant offers a unique dining experience of Mediterranean seafood with a Lebanese twist.

“We are thrilled to be working with the Flooka team in both Abu Dhabi and Dubai,” says Katie Harvey, Managing Partner, DPQ Communications. “They provide diners with a unique culinary experience and we are looking forward to helping them continue to make an impact on the dining destination scene in the UAE.”

Aziza Communications welcomes new team members

September 8, 2014/0 Comments/in Movers & Shakers /by Team TMN

Luxury lifestyle PR agency Aziza Communications has welcomed PR Executive Faye Jones and Junior PR Executive Janine Alyssa to its expanding team. Faye joins the team from London where she formed part of the Ted Baker Head Office team, Janine previously held the position of Marketing Executive and Content Writer at Pearl of Arabia Travel and Tourism.

“Joining Aziza Communications represents a strategic career move for me and I am thrilled to be working with such exciting brands,” says Faye. “I feel lucky to be part of such a great company and am very much looking forward to being involved in its future expansion.”

Janine adds, “I am over the moon at joining the dynamic team at Aziza Communications – I look forward to helping create exciting campaigns for our luxury brands!”

Promotions announced at The Qode

September 8, 2014/0 Comments/in Movers & Shakers /by Team TMN

Rania Kfoury and Shimaa Elsayed have been jointly promoted to Account Directors at The Qode. Both ladies have been with the agency since its launch and have played an integral role in developing the business. Collectively, Rania and Shimaa will oversee all of The Qode’s PR accounts, each managing a team of Account Managers and Account Executives, as well as liaising with clients and members of the media.

“Excelling at The Qode has definitely been one of the most rewarding experiences of my career,” says Shimaa. “Being a part of the agency from its inception and witnessing its steady growth and development into a leading luxury PR consultancy has been very fulfilling. I am very excited about what the future holds and feel extremely lucky to be a part of this very impressive structure.”

Rania adds, “I’ve been with The Qode since the very beginning and it’s very satisfying to see what it’s become today, to contribute to its success and be part of the growth. I am looking forward to more exciting challenges ahead!”

DPQ Communications wins Sho Cho PR account

September 7, 2014/0 Comments/in Account win /by Team TMN

DPQ Communications has won the PR contract for Sho Cho Restaurant and Lounge in the UAE. The restaurant was first established at Dubai Marina Beach Resort in 2000, with the Abu Dhabi venue at Qarayat al Beri following on in 2007. Sho Cho offers ocean side dining with contemporary Japanese cuisine, as well as a bar and lounge with resident international DJs to create a late night party venue.

“We are very excited to announce the partnership with Sho Cho,” says Elsa Roodt, Managing Partner, DPQ Communications. “We look forward to assisting them in their quest to become a venue of choice for nightlife revellers and foodies in the capital and in Dubai.”

Eliza Sloane leaves Conrad Hotels

September 7, 2014/0 Comments/in Movers & Shakers /by Team TMN

Eliza Sloane has left her position as Director of Bars and Restaurants at the Conrad Hotel, Dubai. Having been in the position for two years, Eliza was responsible of all pre-opening setups, launches to market and successful operations of the Food & Beverage venues at the Conrad Hotel, and oversaw each venue’s individual marketing campaigns, conceptualising and branding. Upon leaving her position, Eliza moves on to co-found two consultancy companies based here in Dubai, concentrating on local and international contracts.

“Being part of the Conrad Dubai pre-opening team has been one of the most treasured professional journeys of my life,” says Eliza. “Working with a brilliant and dynamic team has been a privilege, and the reception and encouragement from our associates, suppliers, peers and the media has also been remarkable. The success Conrad Dubai has already enjoyed will undoubtedly continue to grow year on year.”

The first consulting agency,Terra Firma – www.tfcg.consulting – will focus on corporate management strategies in the hospitality, FMCG, retail, real estate, IT banking and construction industries, while For Example will offer specialist consulting for all the required components of opening an F&B venue; including conception, branding, launch to operation, systems, staffing and marketing.

New Arabic daily newspaper launches

September 4, 2014/0 Comments/in New Launch /by Team TMN

Al Araby Al Jadeed, a UK-based newspaper, has launched this week and will be distributed across global markets including the UAE. The Arabic daily newspaper will publish impartial reporting, and will be a platform for a wide range of views and opinions, allowing for freedom of expression and intellectual development. It will provide in-depth, engaging and professional coverage in politics, culture, economy, arts, society and sport at Arab and international levels.

Al Araby Al Jadeed has already launched alaraby.co.uk, which went live on March 30 of this year and provides Arab audiences with credible and independent news coverage; it has already developed a rapidly growing readership and a large Twitter following.

Published by UK company Fadaat Media Ltd, the Al Araby Al Jadeed newspaper will be available in local newsagents, shops and supermarkets across the UK, UAE and selected outlets in Europe.

PRCo Dubai to represent Foodmark

September 4, 2014/0 Comments/in Account win /by Team TMN

PRCo Dubai has been appointed to represent Foodmark, the food and beverage division of the Landmark Group, as its public relations agency in the UAE. Foodmark is a leading player in the restaurant industry and currently operates a host of internationally franchised restaurants across the UAE and GCC including Carluccio’s, The Mango Tree, Chi’Zen, Max’s Restaurant, Pieface, Ushna and Foodmark’s own brand Zafran, a contemporary Indian restaurant.

“We are very excited to be working with Foodmark and their extensive range of restaurants,” says Jonathan Rivlin, Managing Director, PRCo Dubai. “We look forward to working with each unique concept and working closely to bring new and exciting brands to the region.”

FP7/DXB wins MAF Leisure & Entertainment

September 4, 2014/0 Comments/in Account win /by Team TMN

FP7/DXB has won the account to represent the Leisure & Entertainment arm of the Majid Al Futtaim (MAF) group of companies in the UAE. The pitch for the account was first initiated in May of this year and included a host of multinational advertising agencies. Effective from November 1, 2014, FP7/DXB will oversee the through-the-line communications for Majid Al Futtaim Leisure & Entertainment, across its current four brands – Ski Dubai, Magic Planet, i-FLY and Little Explorers.

“When you have great brands and great clients that have a clear vision of where they want to go, you can’t ask for anything more,” says Sasan Saedi, Managing Director, FP7/DXB. “We are super excited about the work we will be embarking on for their iconic brands and the team at Majid Al Futtaim Leisure & Entertainment has been extremely supportive throughout the pitch process. They are great marketers that are set with what they want to achieve, and it is up to us now as their new communication partners to help them create new and innovative communications that gets them there. The entertainment and leisure business is a tough industry and you constantly need to reinvent yourself and be able to have a fresh story and offering. We are excited to support these fantastic brands grow.”

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