Dubai – Page 219 – The Media Network

Horizon FCB secures Oasis Mall account

November 18, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Integrated marketing communications agency Horizon FCB has been appointed as the creative agency for the Landmark Group’s Oasis Mall in Dubai. Horizon FCB won the creative mandate for the mall’s rebranding and consumer engagement initiatives, following a multi-agency pitch process.

“This is amazing news for us,” says Mazen Jawad, Group Managing Director, Horizon FCB. “I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas. We will be just as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and well-received by the target audiences.”

Schneider PR secures Richard Mille account

November 17, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Schneider PR has been appointed as the public relations partner for Richard Mille in the UAE, effective November 2014. Luxury Swiss watchmaker Richard Mille presented its first timepiece in 2001, and within a relatively short time has achieved global success, due to the brand’s cutting edge designs, innovative technology, strong artistic dimensions and the uncompromising vision of its Founder, Richard Mille.

“We are really proud to add Richard Mille to our portfolio,” says Sandra Schneider, Founder and CEO, Schneider PR. “It’s a stunning brand with an exclusivity that’s second to none; it stands for independence, a sense of adventure, daring and breaking the rules. The team is really looking forward to getting stuck in.”

Rana Jamaleddine joins Strategies International

November 16, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Rana Jamaleddine has joined Strategies International as PR Manager. With a wide range of experience in luxury PR, Rana was most recently Assistant PR Manager, Media and Online at Swarovski Professional, handling the Middle Eastern market. In her new role, Rana will manage Acqua Di Parma, Bioderma, Maurice Lacroix and Beauté Prestige International – which includes fragrances by ELIE SAAB, narciso rodriguez, Issey Miyake and Alaia.

“I am extremely thrilled to be working with such a diverse and dynamic team,” says Rana. “I look forward to representing these world renowned and prestigious brands.”

Park Lane PR wins The Archive account

November 16, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Park Lane PR has been appointed by The Archive – in partnership with Abdul Latif Jameel Community Initiatives – as the retained agency to handle its communications across the UAE. A specialised library, café and community space situated in Safa Park, Dubai, The Archive focuses on the arts and culture of the Middle East and North Africa.

“We are delighted to be representing The Archive,” says Peter Redding, Founder, Park Lane PR. “We look forward to working closely together and striving to foster a platform for culture in the region, as well as highlighting all of the diverse programmes and activities available from this forward thinking community space.”

Fergus McGloin joins Edelman UAE

November 13, 2014/0 Comments/in Movers & Shakers /by Melissa Jean McWhirter

Fergus McGloin has joined Edelman as a Senior Account Executive on the Health team. Originally from Ireland, Fergus has previously worked in roles for Coca-Cola Ireland and British Telecom. Most recently, he spent two years in the UK as Account Manager for a full service healthcare marketing agency, where he managed the accounts for Colgate-Palmolive UK and NHS England.

“I’m delighted to join Edelman UAE’s Healthcare practice,” says Fergus. “I am new to the region and excited to get to know the markets and build my career here. The health industry is thriving in the Middle East and PR is an integral component of its growth; which is exciting to be part of.”

Spread Communications to represent the SMC Group

November 13, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Spread Communications has been selected by international rights procurement agency, the SMC Group, to lead its expansion into the Middle East. For over 15 years, the SMC Group has operated globally to create unique relationships between brands and celebrities, and Spread Communications will now assist in extending this operation to the region, starting with the UAE and a selection of other GCC territories.

“We are so honoured to have been selected to represent SMC Middle East,” says Shamim Kassibawi, Managing Partner, Spread Communications. “We feel that the region is definitely ready for the services and experience that the SMC Group will bring to the market, and look forward to this partnership!”

Maurice Hamilton, Managing Director and CEO of the SMC Group adds, “I’m extremely excited about our relationship with Shamim and her team, and look forward to doing business with Spread Communications in the Middle East.”

BPG | bates secures advertising campaign with AECB

November 13, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Following a three month pitching process, Dubai-based advertising agency, BPG | bates, has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. BPG | bates has developed the teaser, launch and maintenance advertising campaigns under the theme of ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns have also been developed to raise awareness about the importance of individual consumers and businesses alike having access to accurate credit information, in order to make good financial decisions.

“We are delighted to have won this important account, as the work that AECB are doing is incredibly important to the greater economic wellbeing of individuals, businesses and the UAE as a whole,” says Nick Clements, CEO, BPG | bates. “We know that levels of understanding about credit reporting vary hugely across the UAE, and our ‘Information for Life’ campaign will educate and inform about credit reporting in a way which both demystifies what it means and highlights the potential advantages.”

Fatma Obaid Farhan, Marketing Manager for AECB adds, “We’re very pleased to have brought BPG | bates on board as our advertising agency, and we’re excited about the roll-out of the campaign. From the outset, BPG has demonstrated their understanding of our objectives and demonstrated effective creative ways to help us raise awareness of our services. We look forward to a long and productive relationship.”

CNN audiences to select ME’s #Influencer2014

November 12, 2014/0 Comments/in International News /by Melissa Jean McWhirter

CNN Arabic and Connect the World with Becky Anderson are inviting audiences in the region and beyond to help identify the person who has most influenced the Middle East in 2014. By analysing audience data from the CNN Arabic website across the year, CNN has identified ten key figures that have made the biggest impact on the region.

The ten figures range from political leaders to inspirational one-offs, as well as emblems of mass movements that are altering the region’s socio-political landscape:

Abdel Fattah al Sisi, President of Egypt
King Abdullah of Saudi Arabia
Abu Bakr al-Baghdadi, self-proclaimed Caliph of the ‘Islamic State’
Barack Obama, President of the United States of America
Benjamin Netanyahu, Prime Minister of Israel
The Foreign Extremist Fighter
Hassan Roubani, President of Iran
Marian Al Mansouri, First Emirati female fighter pilot
The Middle Eastern Refugee
Recep Tayyip Erdogan, President of Turkey

CNN audiences can visit www.cnnarabic.com/influencer2014 to select the three names from the list that they believe most warrant the title of #Influencer2014, and the survey will run until November 25, 2014. The results will then be debated during a special CNN Arabic and Connect the World Town Hall event in the UAE, which will be broadcast in early December on CNN International.

CSPR Group signs Sassy Mama Dubai account

November 12, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

CSPR Group has secured the account to represent the Sassy Mama Dubai platform – sassymamadubai.com. Following the launch of Sassy Mama Hong Kong in 2009 and Sassy Mama Singapore in 2013, Sassy Mama Dubai is a comprehensive go-to guide for busy mums, covering everything needed to survive and enjoy motherhood in the city. CSPR Group will expand Sassy Mama Dubai’s presence across the UAE’s media landscape, using a combination of social media and marketing tools to highlight the website’s unique characteristics.

“We are very excited to have been selected as the PR and marketing representative of Sassy Mama Dubai,” says Danielle Wilson Naqvi, Managing Director, CSPR Group. “Having seen Dubai grow and develop over the last 19 years, I am always on the lookout for ideas and concepts that will instantly take off in this vibrant, dynamic society. From our initial discussions, I knew Sassy Mama Dubai’s concept had Dubai written all over it. With a strong team and a solid infrastructure already in place, Sassy Mama Dubai is entering the market at the right time and we at CSPR Group look forward to spreading their story.”

AVIAREPS to represent Seawings

November 11, 2014/0 Comments/in Account win /by Melissa Jean McWhirter

Seawings, the Middle East’s seaplane tour operator, has appointed airline and tourism management agency AVIAREPS as its representative across the GCC, China, Japan and the US. The appointment was made as Seawings seeks to firmly establish and broaden its brand, sales and public relations outreach among GCC residents, as well as visitors from Far-East Asia and North America.

“Our aim is to expand our clientele base further and increase awareness of our unique sightseeing offerings amongst GCC residents and international visitors alike,” says Mithu Agarwal, Commercial Sales Manager, Seawings. “With the UAE’s buzzing tourism scene, we want to be able to make a positive contribution, and our goal is to engage with guests from around the world and share the unique Seawings seaplane experience. By appointing AVIAREPS as our representatives, we are demonstrating our commitment to these markets and are confident that AVIAREPS is the best partner for us to achieve our ambitious goals.”

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