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Edelman welcomes new Executive Vice Chairman

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Edelman has appointed Carol Potter as Executive Vice Chairman, Asia Pacific, Middle East and Africa (APACMEA) from August 1, 2015. She joins the team from Shanghai, where she was President and CEO of BBDO China.

Carol is recognised and well-respected in global advertising, arriving in Shanghai as CEO of BBDO China in 2006, having previously worked as Global Business Director at J.Walter Thompson in London.  Starting her career at Satchi & Satchi, working in Sydney, New York, Tokyo and London, marketing and advertising across various high profile brands and fortune 500 companies.

In her new role, Carol will be based in Dubai supporting David Brain, President and CEO, APACMEA. She will be tasked particularly in helping to develop Edelman’s brand offer, which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region.

“Carol represents the gold standard of advertising and planning, and will bring with her the science and rigour of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” says David. ‘”She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”

Carol adds, “Edelman has always been an impressive company to me and its evolution, which David is pioneering in the region, really ignited my interest.  I see this as a wonderful opportunity to use my experience in new ways to pursue the same agenda.”

Henkel named Advertiser of the Year at Dubai Lynx

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The 2015 Dubai Lynx Advertiser of the Year has been awarded to Henkel, the owner of household brands such as Persil, Fa and Pril, as the advertising festival’s award ceremony got underway at the Madinat Jumeirah Arena last night. The title is given to a MENA advertiser that has demonstrated inspiring innovative marketing for its brands and embraced creativity from its agencies.

“Achieving success through business results is motivating and inspiring,” says Mohamed Siam, Regional Marketing Director, Henkel. “However, what makes it even better is when we can turn our trademark into a love mark with consumers. This can only be done through creative communications that build a bridge between the brand strategy and the consumer needs in the most entertaining way. This award is proof to us that we are moving in the right direction. We will continue to excel in our communications and commit to consistent development. It will be an honour to add more prestigious trophies to our collection in the near future.”

Philip Thomas, CEO of Lions Festivals adds, “Henkel are worthy recipients of this award due to their phenomenal marketing efforts, which have resulted in creative advertising that proves itself to be innovative and inspirational time and time again.”

Architectural Digest appoints Editor-in-Chief

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Manuel Arnaut has been appointed as Editor-in-Chief of soon to be launched Architectural Digest Middle East. Joining the team from Portugal with a number of high profile publications under his belt, Manuel previously spent seven years as a journalist for Vogue Portugal and most recently held the position of Editor at GQ Portugal. He will now oversee the launch and running of Arab Publishing Partners’ (APP) hotly anticipated new title.

Published under licence agreement with APP, Architectural Digest Middle East is set to hit the stands in April 2015, marking the tenth  global edition of the magazine.

7-Day Brief Powered by YouTube winners announced

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The winners of The Seven Day Brief Powered by YouTube have been announced today as Shafiq Alam and Moe Sarhi. Brought to the region by Dubai Lynx, the creative competition aimed to engage the MENA region in helping to shed light on a social cause by partnering with UN organisation UN WOMEN to focus on the issue of abuse against women in the Middle East. With entries open to those living in Algeria, Bahrain, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, the UAE and Yemen, the competition sought to help raise funds for UN WOMEN who aim to establish 24-hour hotlines for survivors of domestic violence.

The winning team, whose targeted advertising video won the judges vote for its ‘strong, impactful message and creative filling of the brief’,  will now be granted a trip to Cannes Lions International Festival of Creativity 2015, as well as the Dubai Lynx International Festival of Creativity.

Arabian Business introduces press release function

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ITP Publishing’s Arabian Business has officially launched its new online ‘Company News’ section. The free service – with a premium service option also available – allows companies and PR agencies to upload press releases directly onto the website, a significant addition to the Arabian Business offering as it creates more interaction and direct communication between businesses and readers.

In the announcement made by Arabian Business, Executive Editor Shane McGinley says, “This new facility is an excellent way for both companies and PR agencies to get across, in a very short space of time, any news announcements. This is available not just for GCC based firms but for news coming from around the globe.”