Dubai – Page 198 – The Media Network

Mindshare Dubai ranked #1 MENA Media Agency

April 12, 2015/0 Comments/in Regional News /by Emily Churchill-Owen

Mindshare Dubai, part of WPP, has been ranked number one media agency in MENA by the Effie Effectiveness Index 2015, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.

This is the third year in a row that Mindshare Dubai has been selected as the number one media agency in MENA. It scored 66 points on the index, also making it the most effective office in the Mindshare global network. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals using data provided by Effie’s global partners to distribute points amongst outstanding agencies.

“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” says Samir Ayoub, CEO, Mindshare MENA. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge.”

Masala! welcomes new Editor-in-Chief

April 12, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Sonya Rehman has joined Masala! magazine as Editor-in-Chief, heading the weekly publication in print and online. For over 12 years, Sonya has been writing on Pakistani art and culture for a host of publications and newspapers, as well as international websites and magazines such as The Diplomat Magazine, The Wall Street Journal – Scene Asia and Al Jazeera.

Sonya is a Fullbright scholar and has an MS in Print Journalism from Columbia University’s Graduate School of Journalism in New York.

Sept PR welcomes Natalie Scott

April 12, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Natalie Scott has joined Sept PR as Account Manager, prior to joining she was Account Manager at Bacchus PR, a London-based luxury lifestyle agency.

In her new role Natalie will manage F&B as well as lifestyle brands for Sept PR, working with clients on creative and high-impact consumer campaigns, as well as new business and social media strategy for current and new accounts.

“Sept PR is a dynamic agency working on some of the most exciting F&B and lifestyle brands in Dubai, which is what attracted me to the position,” says Natalie. “In just a few short weeks, I feel right at home and am looking forward to using my skills and experience to help drive the company forward.”

Flip Flop Media launches Future Cities ME

April 9, 2015/0 Comments/in New Launch /by Emily Churchill-Owen

Flip Flop Media, has announced the launch of Future Cities Middle East (ME) today. The magazine is an incisive yet all-inclusive look at issues relevant to designing, building, sustaining and living in the cities of tomorrow.

Future Cities ME will cover developments and issues on a number of subjects ranging from green construction, infrastructure, urban transport, sustainability and technology, to lifestyle, healthcare, education and eco-awareness. Future Cities me brings news, features, interviews and opinions to its readers in an urbane, interesting and unique format. The magazine will be published with a circulation of 27, 500 copies in print monthly for a retail price of AED50.

“Future Cities ME fulfils the present day need for a unique platform that fosters public-private partnerships in building successful and sustainable cities of the future,” says Liam Williams, Publisher and CEO, Flip Flop Media. “It discusses the entire range of issues that will affect the way we live and do business in the cities of our collective future.”

Middle East Event Awards shortlist announced

April 9, 2015/0 Comments/in Award win /by Emily Churchill-Owen

The Middle East Event Awards 2015 shortlist has been announced. The awards have been split into 20 categories – including Best Corporate Product or Service Launch, Best Event Design, and Employer of the Year – and each is designed to showcase the diversity and excellence of the events and suppliers operating in the Middle East’s event industry. Shortlisted companies include Entourage Marketing and Events, dmg events ME, Viola Communications, ExtraCake and Flash Entertainment.

The winners will be announced at an awards ceremony on June 3 2015 at the JW Marriot Marquis, decided by a panel of renowned industry figures.

Aylissa joins the Dubai 92 Breakfast Show

April 9, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Aylissa Boyce will join the Dubai 92 Breakfast Show alongside long-running presenter Catboy, upon his return to the radio show on 12 April 2015. The show will retain all of its listener’s favourite segments from the previous Breakfast show lineup, as well as some new features courtesy of its new co-presenter.

Aylissa has joined Dubai 92 from Aberdeen, Scotland where she hosted Northsound 1’s Breakfast show, and presented its Showbiz and Football show every Saturday.

“I’m incredibly excited to be in the UAE,” says Aylissa. “Dubai 92 is a great station with a really strong listener base and I can’t wait to join the amazing team there, this is an exciting new challenge for me and I’m looking forward to giving it my all.”

TCApr wins Grand Hotel Tremezzo partnership

April 9, 2015/0 Comments/in Account win /by Emily Churchill-Owen

Dubai-based communications agency TCApr has won the account to represent the Grand Hotel Tremezzo, an exclusive property located on Lake Como, Italy. TCApr will provide turnkey marketing and pr solutions for the hotel throughout the GCC.

The Grand Hotel Tremezzo first opened in 1910 and recently underwent major renovations in preparation for its seasonal grand opening on March 5, 2015.

“Grand Hotel Tremezzo is one of the oldest and loveliest luxury hotels on Lake Como, an authentic Art Nouveau palace that offers an warm inviting welcome,” says Ahmed Sollman, Managing Director, TCApr. “It’s our pleasure and honour at TCApr to be aligning ourselves with such a unique and exceptional brand and we are excited at the prospect of forging its PR approach with GCC market.”

Pencell PR signs Cayan Group

April 8, 2015/0 Comments/in Account win /by Michelle J Kuehn

Pencell PR has been appointed to handle the PR for Middle East real estate developers, Cayan Group. The PR & events agency will handle all the PR activities in the UAE for the real estate investment and development group. Cayan Group Real Estate Investment has offices in Saudi Arabia and the UAE.

“We are extremely pleased to be enriching our real estate portfolio by adding Cayan to it,” says Ruba Farah, General Manager, Pencell PR & Events. “We look forward to collaborating with Cayan Group and supporting them on a PR level to the best of our ability.”

Chain Reaction secures Axiom Telecom contract

April 7, 2015/0 Comments/in Account win /by Michelle J Kuehn

Chain Reaction, a digital performance marketing agency, will extend its work with mobile retailer Axiom Telecom to include a full suite of social media advertising services.

Chain Reaction was selected after a rigorous pitch process, where the agency’s team of online marketing experts created a comprehensive strategy to drive sales and conversions for the online retailer. The social media advertising campaign will include targeted outreach on YouTube, Facebook, and Twitter to help drive traffic from the client’s key audience.

“We are proud to retain and expand upon long-term partnerships with our clients,” says Saif Jarad, Managing Director, Chain Reaction. “Axiom Telecom, like our agency, is a company that values innovation and agility in a changing market. We are excited to be selected as their official partner, and will continue to drive their business forward with state-of-the-art digital marketing techniques.”

“We chose Chain Reaction as our official social media marketing partner based on their proven track record of success,” says Dounia Baha, Group Digital Marketing Manager, Axiom Telecom. “Chain Reaction’s knowledgeable team and cutting-edge technologies will give us insights as to how our business can continue to grow.”

John Brown Media appoints New Business Manager

April 7, 2015/0 Comments/in Movers & Shakers /by Emily Churchill-Owen

Hannah Brisby has been promoted to New Business Manager for global content marketing agency John Brown Media. Having been with the company since it started in the UAE in 2013, Hannah was previously Advertising Sales Manager on the SpinneysFOOD magazine account where she worked mainly on display advertising and creative solutions.

In her new role, Hannah will be seeking new partnerships for the agency, predominantly in the retail, healthcare and hospitality sectors. Prior to working for John Brown Media, Hannah was Corporate Sales Manager for Explorer Publishing.

“I’m thrilled to take on the challenge of growing John Brown’s business in the region,” says Hannah. “It’s a really exciting time for the agency, having recently expanded our team and moved to new premises, I look forward to taking on new challenges in my role as New Business Manager.”

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