Posts

Simon Bower joins Socialize

/in , /by

Socialize has appointed Simon Bower to the role of Media Strategy Director. Previously Digital Director at OMD London, Simon has over seven years of experience in media and will now head Socialize’s media businesses as well as oversee strategies for key regional clients. He will also be working alongside Managing Director Akanksha Goel to evolve the agency’s performance-media offering across the region.

“I’m looking forward to exploring the media dynamics in this exciting, evolving region and bringing my experience to bear at an agency where I can make real-impact to the business.” Says Simon.

Akanksha Goel, Managing Director, Socialize, adds “We are extremely excited to have Simon on the team. His combination of experience with network agencies and mature European markets will help bring a different point of view that drives further growth for our clients. We will be able to leverage his skills across programmatic, data and analytics to provide a comprehensive media offering that further bridges the gap between creative and technology.”

Jensen Matthews launches in the UAE

/in , /by

New marketing and communications agency Jensen Matthews, has launched in the UAE. Located in Dubai, Jensen Matthews was established by Loredana Matei, who is also the Executive Director, to focus on combining creativity and technology as one unique concept. The agency aims to help companies as well as organisations accelerate their growth, profitability and market presence utilising tools such as; digital marketing, social media and corporate communications.

“Dubai has a lively start-up community and Jensen Matthews’ vision is to become a trustful partner by helping corporate clients reach their strategic goals and assisting local/regional talents in making their first steps into the entrepreneurship world,” says Loredana Matei, Executive Director, Jensen Matthews. “Our target at Jensen Matthews is to combine both strategic thinking with creative thinking and this makes us Ideapreneurs.”

PHD to hold BrainScape conference in Dubai

/in , /by

PHD’s annual conference BrainScape is set to take place in Dubai on October 10, 2016 with Wired UK’s magazine Editor, David Rowan as a keynote speaker. The conference, which will lead an expected audience of over 200 marketing and media professionals, will see Daniel Mcduff, Researcher at Microsoft, as another keynote speaker discussing how technology can embrace human emotions to enhance the effectiveness of marketing communications.

“Technology changes our lives every single day and at PHD we are constantly keeping our finger on the pulse in order to deliver a better way for our clients through cutting-edge practices and ideas,” says Elda Choucair, CEO, PHD MENA. “This year, we will tackle the challenge of assessing new behaviors arising from the adoption of new technologies which will allow us to collaboratively refine our approach to integrating our clients’ brands seamlessly into their consumers’ new realities, either physical, virtual or augmented.”

RedFest DXB forms new partnership

/in , /by

Two-day music festival Virgin Radio RedFestDXB has confirmed its return to Dubai Media City Amphitheatre on February 2 and 3, 2017, as well as a new strategic partnership with Live Nation. The new partnership will bring together RedFest organiser Done Events’ and Live Nation’s access to sought-after artists as well as knowledge and best practices in production, operations, marketing and ticketing.

“Live Nation is committed to furthering the growth of the UAE and GCC music industry,” says James Craven, Managing Director, Live Nation Middle East. “We believe this can be achieved by working together with the most passionate and dedicated organisations who share our mission to make the Middle East a key destination for local, regional and global music acts and fans alike.”

Girish Anil Bhat, Managing Director, Done Events, adds ” Virign Radio RedFestDXB has attracted over 50,000 fans to the event and in its fourth year, we are proud to welcome Live Nation as a partner to strengthen the event and attract even bigger international artists to perform at the festival.”