PHD to hold BrainScape conference in Dubai

PHD’s annual conference BrainScape is set to take place in Dubai on October 10, 2016 with Wired UK’s magazine Editor, David Rowan as a keynote speaker. The conference, which will lead an expected audience of over 200 marketing and media professionals, will see Daniel Mcduff, Researcher at Microsoft, as another keynote speaker discussing how technology can embrace human emotions to enhance the effectiveness of marketing communications.

“Technology changes our lives every single day and at PHD we are constantly keeping our finger on the pulse in order to deliver a better way for our clients through cutting-edge practices and ideas,” says Elda Choucair, CEO, PHD MENA. “This year, we will tackle the challenge of assessing new behaviors arising from the adoption of new technologies which will allow us to collaboratively refine our approach to integrating our clients’ brands seamlessly into their consumers’ new realities, either physical, virtual or augmented.”