Dubai – Page 116 – The Media Network

Strategies International secures QTICKLES

October 3, 2016/in Account win, Featured /by Suad Ashimi

Strategies International has secured the account to handle all PR activities for QTICKLES in the UAE. QTICKLES is a nail care and accessories brand specially designed for women on the go and now available to customers all over the UAE. Strategies International will now be responsible for all PR operations and oversee its media campaigns in the UAE.

“We’ve chosen Strategies International for their PR expertise within the region’s beauty sector,” says Rima Semaan, Marketing Manager, QTICKLES. “We are so excited to be launching QTICKLES and introducing the UAE consumer to its nail polish and nail care range.”

Ronald Pharaon, CEO, Strategies International, adds “Strategies International is always enthusiastic about working with young and innovative brands. We are proud to be working alongside QTICKLES at the start of their journey and are confident of the brand’s future success in the region. ”

TishTash wins Scissors Tailoring

October 3, 2016/in Account win, Featured /by Suad Ashimi

TishTash has been appointed to handle all PR operations for Scissors Tailoring. Located in Kempinski Hotel, Jumeirah, Scissors Tailoring has its own clothing collection and specialises in tailoring as well as alteration. TishTash will now be responsible for launching, building and raising awareness of the boutique’s reputation in the region through PR and influencer campaigns.

“I searched a long time to find a good professional tailor with high quality finishing in Dubai and especially one who makes it easy and convenient for a busy working woman such as myself,” says Natasha Hatherall-Shawe, Managing Director, TishTash. “Scissors is a real hidden gem which we’re excited to get out there so more people can benefit from its convenience, quality and lovely personal service.”

Olivia Phillips joins Grazia Middle East

October 3, 2016/in Featured, Movers & Shakers /by Suad Ashimi

Fashion and lifestyle magazines Grazia Middle East, Grazia Qatar and Grazia Luxury, part of the ITP Publishing group, welcome Olivia Phillips to the role of Deputy Editor. With 10 years of experience, Olivia most recently worked as Fashion Features Editor for Emirates Woman, where she was responsible for fashion and beauty features. Previously she held positions at Stylist UK and Net-a-Porter.com and has written for You magazine, Refinery29.com and MatchesFashion.com.

expose-communications secures MISK nursery

September 29, 2016/in Account win, Featured /by Suad Ashimi

expose-communications has been appointed by MISK nursery, a contemporary interior design brand, to handle all of its PR activities. Located in Dubai, the brand combines modern luxury and heritage to create handcrafted furniture for children. expose-communications will now oversee all of MISK nursey’s PR operations across all media channels for its launch in the region.

“We are thrilled to have MISK nursery on board with us,” says Dana Abdelhadi, Founder, expose-communications. “We look forward to working with the team and launching the brand.”

APP Media Group to host Young Arab Awards

September 29, 2016/in Events, Featured /by Suad Ashimi

APP Media Group is set to host the first Young Arab Awards on December 6, 2016 in the UAE. The awards aims to recognise young Arabs for their outstanding achievements in a number of fields including business, science and social media. They will also announce a winner for the Young Arab of the Year Award 2016. Nominees will be shortlisted by a panel of judges, including renowned author, Caher Khazaal, former UK Ambassador to Lebanon, Tom Fletcher and CEO, OMG MENA, Elie Khouri, as well as special guest of honour, Roger Waters from Pink Floyd. Nominations for the awards are currently open and can be made through www.youngarabawards.com.

“The achievements of young Arabs in the UAE is nothing short of incredible in so many different sectors,” says Caher Khazaal, Author, Confessions of a War Child trilogy. “Choosing the winners will be no easy task, but we hope this event will give them the recognition they deserve. It is also a huge thrill for us to have Roger Waters on board. He is not just one of the world’s greatest ever musicians but a great philanthropist who has always been a strong supporter of the many regional issues we face.”

Active wins NEC Payments

September 28, 2016/in Account win, Featured /by Suad Ashimi

NEC Payments, a Middle East payment technology company, has appointed Active (Digital. Marketing. Communications) to handle all of its PR operations across the MENA region. Formed in 2014, NEC Payments aims to support the growth of the financial service industry through the provision of innovative technology and services. Active DMC will be driving the company’s marketing campaigns for the region, as well as setting the pace for the roll-out of its secure payment technology, while positioning the company as thought leaders in the financial technology industry.

“Active’s approach and thorough insights into the financial-tech sector, as well as their integrated communications experience and approach, were the key factors that made us choose them as the communications agency to drive our campaign across the Middle East Region,” says Andrew Sims, Director and CEO, NEC Payments. “Active DMC has provided NEC Payments with a relevant and effective campaign plan that will deliver on our business and communications objectives and will provide crucial support to the realisation of our business strategy and vision.”

Louay Al-Samarrai, Managing Director and Founding Partner, Active, adds “We are honored to have been given the opportunity to work with such a dynamic regional start-up and we look forward to driving NEC Payments’ growth strategy in marketing terms.”

KBW Investments welcomes Fida Chaaban

September 28, 2016/in Featured, Movers & Shakers /by Emily Churchill-Owen

Fida Chaaban has joined KBW Investments as the Group’s Chief Communications Officer. Formerly the Founding Editor-In-Chief of Entrepreneur Middle East, where she worked for over two and a half years, Fida will now work with KBW Investments to oversee all of its marketing communications and digital platforms. She will also be liaising with media and stakeholders on behalf of the Dubai-based portfolio group which was founded in 2013 by HRH Prince Khaled bin Alwaleed bin Talal.

“I’m really looking forward to my new role with KBW Investments as the Group’s Chief Communications Officer,” says Fida. “My appointment comes as the Group rapidly expands its operations and makes strategic advancements in the MENA region and beyond. I’m hoping to help communicate and articulate the company’s vision as it navigates this exciting new phase of its business. In addition, KBW’s Chairman, HRH Prince Khaled bin Alwaleed bin Talal has a keen interest in startups both in the Middle East and further afield, hence this new role will allow me to continue to remain closely involved with the entrepreneurial ecosystem, which was a key factor in my decision to join the company.”

Socialize welcomes Sireesha Ventaka

September 28, 2016/in Featured, Movers & Shakers /by Suad Ashimi

Socialize has appointed Sireesha Ventaka to the role of Finance Director. With over 13 years of experience, Sireesha most recently worked with Flip Media as the Chief Financial Officer. In her new role, she will be responsible for enhancing corporate governance and overseeing Socialize’s financial operations.

“Sireesha’s experience of supporting another regional digital agency through its growth and life cycle makes her perfect for the job as we transform our business operations and prepare for an exciting 2017,” says Akanksha Goel, Managing Director, Socialize.

7Days to go weekly

September 28, 2016/in Featured, Regional News /by Suad Ashimi

7Days is to become a weekly publication starting from January 1, 2017. The Dubai based newspaper will now focus on its digital presence and be published as a bumper weekly edition every Thursday.

“The time has arrived for us to take bold decisions that enable us firstly to continue to operate profitably and then continue to build on the core competencies that have been developed over the past 13 years in first-class content creation, distribution and customer engagement,” says Mark Rix, Chief Executive Officer, 7 Days.

Claire Sharrock, Managing Editor, 7days adds “Our 7DAYS print title will reflect its new status as a quality, free, weekly newspaper. The Thursday edition will see an increased focus on community issues and lifestyle as well as analysis. Our unique personality and reporting style much loved by our readers will continue as normal.”

Motivate and Motivate Val Morgan hosts UAE Cannes Awards

September 27, 2016/in Award win, Featured /by Suad Ashimi

Motivate and Motivate Val Morgan, the official representatives of Cannes Lions International Festival of Creativity in the UAE, hosted this year’s Cannes Lions Awards in the Motivate offices located in Dubai Media City. The awards were presented by Ian Fairservice, Managing Partner and Group Editor in Chief at Motivate as well as Avinash Udeshi, Chief Operating Officer at Motivate Val Morgan. This year’s winning agencies included; Memac Oligvy Dubai, Y&R Dubai and The Classic Partnership Advertising Dubai.

“Over the years, media and creative agencies have worked hard to bring home more and more awards across a range of categories at the Cannes Lions Festival in France,” says Ian Fairservice, Managing Partner and Group Editor, Motivate. As the official representative of the festival in the UAE, we would like to commend this year’s winning agencies and we look forward to see many more wins at next year’s festival.”

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