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iProspect launches in KSA

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Digital performance agency, iProspect has launched a new operation in Saudi Arabia. Part of Dentsu Aegis Network, the new agency headquarters will be located in Jeddah with support from the Dentsu Aegis team in Riyadh as well as the iProspect Hub office in Dubai. Headed by Digital Performance Director, Ruark Williams, the agency aims to introduce a wide range of digital marketing services to the Saudi market.

“As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity,” says Ruark Williams, Digital Performance Director, iProspect. “Digital spends have increased by more than 200% from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. The momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”

Dubai Lynx announces Advertiser of the Year

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The Dubai Lynx International Festival of Creativity has announced that Coca-Cola Middle East will be awarded the 2017 Advertiser of the Year. The award honours and embraces advertisers in the region for their innovation in creative communications.

“We are extremely proud to be honoured with this award.,” says Tolga Cebe, Marketing Director, Coca-Cola Middle East. “At the Coca-Cola Company, we continuously strive to engage with billions of consumers and make everyday moments special. We always challenge ourselves to enhance the way our brands connect with consumers leveraging both global and local insights. This award is a wonderful recognition for Coca-Cola and our agencies here in the region.”

Further media closures across the UAE

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Following the recent announcement that local newspaper 7days will cease operations this month, more print titles have declared closure by the end of 2016. Falling under the umbrella of the ITP Publishing Group, homegrown women’s monthly, Viva will discontinue operations after more than 11 years in publication, with their final issue on news stands now. In addition, Arab Publishing Partners’ quarterly titles Hello! Arabia and Hello! Indo Arabia have ceased publishing.

beIN named Broadcast Trendsetter of the Year

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Global network broadcasting, beIN has been named Broadcast Trendsetter of The Year 2016 at the BroadcastPro Middle East Summit and Awards held in Dubai. The awards recognised beIN for its continuous efforts in the media and broadcast industry to attract global partners to its platform and bring premium entertainment content.

“This award is a true reflection of beIN’s achievements and contributions to the media industry in the MENA region,” says Yousef Al-Obaidly, Deputy CEO, beIN Media Group. “In the past few months, beIN has truly emerged as a global media powerhouse that is focused on growth and customers. We thank the judges for bestowing this prestigious award on beIN.”

DIFF announces official fashion partner

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Harper’s Bazaar Arabia, part of ITP Publishing Group, has partnered with Dubai International Film Festival (DIFF) as the festival’s official fashion partner. Located in Madinat Jumeirah, the ‘Bazaar Best Dressed Studio’ will invite the most stylish attendees of DIFF 2016 to be photographed for a dedicated online gallery and an exclusive supplement that will be included in the magazine’s January 2017 issue. Taking place from December 7-14, highlights of the festival and partnership will be shared across the publication’s social media platforms and will feature in an online film showcasing the week’s most stylish moments.

Bruce Clay Middle East opens new office

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Dubai-based digital marketing agency, Bruce Clay Middle East has launched its first office in Riyadh, Saudi Arabia as a part of its expansion plan across the Middle East. Following the launch of its new office, Bruce Clay Middle East has appointed Bassam Khaiwi as the General Manager of its Saudi office to help manage and expand operations for the agency in the country and build a strong team as well as offer regional and local clients personalised services to suit their requirements.

“We welcome the addition of Bassam Khaiwi to the Bruce Clay Middle East family,” says James Gaubert, CEO, Bruce Clay Middle East. “Bassam brings a wealth of experience and local knowledge to our team and we are looking forward to replicating our success in the UAE and go beyond that, in Saudi Arabia in the coming months.”