Dubai – Page 103 – The Media Network

New radio station at ARN

December 8, 2016/in Featured, New Launch /by Shelly Mistry

Arabian Radio Network (ARN) has launched a new digital radio station, RedFest Radio to celebrate the success of Virgin Radio’s RedFestDXB. Available for digital streaming online and on the Virgin Radio app, the new station will feature talent including this year’s headliners and some of the biggest artists from previous years’ festival as well as broadcast exclusive interviews with artists. Virgin Radio RedFestDXB will take place at the Dubai Media City Amphitheatre on February 2-3, 2017.

“As the largest radio network in the Middle East, we serve an audience of over 3.8 million listeners a day,” says Steve Smith, COO, Arabian Radio Network. “Our investment in digital has been significant as we aim to super serve specific demographics, while keeping them engaged with our core radio brands. Virgin Radio RedFestDXB is a great example of a brand we have grown and developed, which we are now turning into a pop up radio brand itself.”

Q Communications secures award launch

December 8, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has secured the account to launch the first Global Art Awards to be held on November 17, 2017 at the Armani Hotel, Burj Khalifa. The awards will celebrate the outstanding achievements and innovation of artists in several categories from around the world as well as name the Best Global Artist of 2017 from the list of winners announced. Q Communications will be responsible for all regional and local PR operations for Global Art Awards 2017.

“We are deeply thrilled and honoured to partner with the prestigious Global Art Awards,” says Elsa Roodt, Managing Partner, Q Communications. “The award will receive significant support from the UAE and global art authorities before and after the event and we look forward to making it a great success.”

ewmoda website goes live

December 8, 2016/in Featured, New Launch /by Suad Ashimi

UAE-based women’s forum ExpatWoman.com has launched fashion and lifestyle website, ewmoda.com. Working closely with an editorial team, bloggers and influencers, the new website features local and international news and features as well as the latest trends from the fashion, beauty, home, lifestyle and travel industry.

“ewmoda is a natural extension of the ExpatWoman brand,” says Gail Livingstone, COO, ME Digital Group. “With over 600,000 unique visitors a month and an increasingly younger and mobile demographic, we are excited to provide a new website that will become the go-to source for current happenings in the fashion and lifestyle arenas both locally and internationally.”

Aziza to represent new wellness account

December 8, 2016/in Account win, Featured /by Shelly Mistry

Dubai-based health and wellness experts, The Clean Living Company has appointed Aziza Communications to handle its PR activity across the region.With the launch of a new organically sourced and locally brewed nutritional product, Bone Broth, Aziza will be responsible for spreading awareness through strategic PR and media campaigns.

“We are extremely excited to work with The Clean Living Company on the launch of Dubai’s first organically produced nutritional broth,” says Loubna El Fakri, Account Director, Aziza Communications. “Bone Broth is a revolutionary addition to the local health and fitness industry and boasts a range of health and beauty benefits as well as boosts immunity and weight loss.”

Q Communications wins health account

December 8, 2016/in Account win, Featured /by Suad Ashimi

Dubai-based communications agency, Q Communications has been appointed by Middle East Arthritis Foundation to launch its first Ankylosing Spondylitis support group. Established in 2006, the Middle East Arthritis Foundation was created to raise awareness of a rare form of arthritis affecting the spine and with the launch of the Ankylosing Spondylitis support group the event will educate people of the prevalence of the disease in the Middle East. Q Communications will be managing all PR aspects for the event, with the aim of creating awareness of the rare disease, thereby aiding in early diagnosis and effective management.

“One of the areas we’re most passionate about at Q Communications is health and well-being,” says Elsa Roodt, Managing Partner, Q Communications. “To be able to work on a project of this nature is one that we’re extremely proud of and is one that is close to our hearts. We hope that, in some small way, our efforts can assist in creating much-needed awareness of this uncommon disease and garner support for this great cause.”

Absolute to handle lighting specialists’ account

December 7, 2016/in Account win, Featured /by Shelly Mistry

The PR arm of Absolute Communications Group has secured the account for lighting specialists, Lamps4U and LampsWithBenefits. The UAE-based manufacturer and distributer, Lamps4U operates through two sub-brands, Genlux and Eurolux, for regional and international lighting innovation and solutions. The agency will be responsible for the brand’s PR and corporate communication strategy as well as redevelopment of it’s website, SEO and SEM strategies and digital activations.

“Working with Lamps4U and LampsWithBenefits is a great opportunity for us,” says Victor King, Founder and CEO, Absolute Communications Group. “Our target is to support Lamps4U and LampsWithBenefits by providing the right medium to reach out to their target audiences by creating awareness and being informative, thereby creating a cohesive positioning for the brand.”

Louis Vuitton Middle East makes new appointment

December 7, 2016/in Featured, Movers & Shakers /by Suad Ashimi

Louis Vuitton Middle East has appointed Negar Ghodstinat to the role of Communications Director starting January 2017. With over 13 years of experience, Negar previously worked at MTV Networks International as Account Director and most recently at Motivate Publishing as Group Publisher for luxury and lifestyle working across several luxury titles including Emirates Woman and Jumeirah Magazine. In her new role she will oversee the PR, advertising, digital and corporate events division of the company.

“I’m very excited and eager to be joining the brand side after over a decade on the media front,” says Negar Ghodstinat. “Joining Louis Vuitton family is most certainly a dream come true and I feel honoured to become part of such an amazing team.”

AllDetails wins new account

December 7, 2016/in Account win, Featured /by Shelly Mistry

VFS Global has appointed PR and multi-service agency, AllDetails Middle East to handle its account in the region. Headquartered in Dubai, VFS is an outsourcing and technology service specialist catering to governments and diplomatic missions worldwide with operations in over 120 countries. AllDetails Middle East will handle the brand’s PR, media relations and crisis management across the Middle East, including Jordan.

“We are incredibly proud to represent VFS Global in the Middle East region, adding to our portfolio of global and regional high-profile brands,” says Isabel Tapp, CEO, AllDetails Middle East. “We very much look forward to working with VFS Global into 2017 and beyond.”

New beauty platform at Gulf News

December 7, 2016/in Featured, New Launch /by Shelly Mistry

Falling under the umbrella of Gulf News Publishing, leisure title tabloid! has introduced a new dedicated beauty platform, The Beauty Beat. The new launch will be available online under the ‘Life&Style’ section of Gulf News’ website with a weekly printed version included in tabloid!’s Friday issue.

“The beauty world can be big and brash, especially for someone who is keen to explore the world of makeup and skincare,” says Jennifer Barretto, Copy Editor, Tabloid!. “There is no dearth of bloggers talking about products, and in this glammed-out world of selfie-perfect looks, we wanted to offer a simpler take on things. I’m just a regular girl with a lot to say about makeup. Hopefully, people will enjoy the column and connect.”

PRCA launches new award

December 7, 2016/in Events, Featured /by Shelly Mistry

Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has introduced a new award category for the upcoming awards ceremony that will be held on February 8, 2017. The ‘Influencers Relations’ award aims to recognise and honour the efforts of PRs and marketers that develop successful campaigns with the help of targeted influencer relations.

“I am pleased to announce that the Influencer Relations award has been added to the inaugural PRCA MENA Awards,” says Leanne Foy, General Manager, PRCA MENA. “We are all aware that our work spans further than media relations and the demand for this category displays exactly that.”

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