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DIFF announces official fashion partner

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Harper’s Bazaar Arabia, part of ITP Publishing Group, has partnered with Dubai International Film Festival (DIFF) as the festival’s official fashion partner. Located in Madinat Jumeirah, the ‘Bazaar Best Dressed Studio’ will invite the most stylish attendees of DIFF 2016 to be photographed for a dedicated online gallery and an exclusive supplement that will be included in the magazine’s January 2017 issue. Taking place from December 7-14, highlights of the festival and partnership will be shared across the publication’s social media platforms and will feature in an online film showcasing the week’s most stylish moments.

Harper’s Bazaar Arabia fashion partner of DIFF

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Harper’s Bazaar Arabia, published by ITP Publishing, has partnered with Dubai International Film Festival (DIFF) as the festival’s official fashion partner to create the Bazaar Best Dressed Studio, uniting the worlds of film and fashion.

From December 10-17, the most stylish attendees at DIFF screenings, premieres and official parties will be invited into Harper Bazaar’s bespoke studio, located next to the red carpet at Madinat Jumeirah, where they will be photographed for an exclusive, dedicated pull-out section in the magazine’s January collector’s edition showcasing the most stylish looks worn on the DIFF red carpet.

“DIFF has a fantastic track record in bringing cinematic talent to Dubai,” says Louise Nichol, Editor-In-Chief of Harper’s Bazaar Arabia. “And now, as the region’s leading fashion publication, Harper’s Bazaar will be harnessing the glamour and style of the event by shining an international spotlight on the red carpet.”

Taking place in partnership with Harvey Nichols – Dubai, the initiative will elevate the profile of the film festival’s glamorous attendees and red carpet style.

The content shot during the festival in the Bazaar Best Dressed Studio will feature heavily in the printed January issue of Harper’s Bazaar, with video content on the iPad edition and daily updates on social media.