ITP Media Group has appointed Danae Mercer to the role of Editor-in-Chief of Men’s Health Middle East and Women’s Health Middle East. Danae previously worked as a freelance journalist writing for CNN Travel, The Sunday Times, Afar, Shape magazine, Bloomberg Pursuits and others, and doing radio for the BBC World Service. Before freelancing, Danae was with Motivate Publishing as Editor of Jumeirah Magazine, where she oversaw publication production and worked closely with Jumeirah Group to shape the overall direction of its magazine. In her new role, she will oversee all editorial content of both titles and contribute to their brand development across the Middle East. She will also create cutting edge features to highlight the brand’s image and recognition across the region. Danae will be expanding WHME and MHME’s online brands as well.
Danae Mercer has joined the Motivate team as Features Editor. Most recently, Danae worked as a freelance journalist in London, contributing to a range of features across titles that included USA Today, The Guardian, The Independent, The Telegraph, Marie Claire and THE. Simultaneously, Danae was Account Manager for financial and corporate PR firm Kwittken & Company, where she managed highly technical international accounts. In her new position, Danae will work primarily on Jumeirah, with a focus on lifestyle and luxury.
“I’m excited,” says Danae. “It’s the first time I’ve seen sun in what feels like years (thank you, London), the office has a great environment and the magazine has a fantastic legacy combined with serious future potential. How can I argue with that?”