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The Original Content Co. launches in the UAE

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Content marketing company, The Original Content Co. launches in the UAE. The new company aims to create bespoke, engaging and influential content for businesses, the media and individuals. Founded by Gemma White, who previously worked with ITP Media Group’s publications, OK! Middle East as Editor-in-Chief and Cosmopolitan ME as Group Editor, Original Content Co. will focus on all areas of content marketing including, website and blog writing, captioning, troubleshooting and social media management. In addition, the company will cover video creation, script editing, flyer content, subbing and consulting today’s media as well as providing syndicated and commissioned content for the media in the UAE and across the Middle East.

“As a journalist who has worked at some of the biggest media companies in the UAE, like everyone in the region, I have seen the media, marketing and content landscape change dramatically with the rise of bloggers, influencers, PR and media agencies, as well as social media and the constant search for the ‘next big thing’ in communication,” says Gemma. “The Original Content Co. fits into your business plan by helping brands speak to their audience in their audience’s voice – and the only proven way to do that is with effective and beautifully crafted content.”

Varsha Phulwani joins Pandora ME

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Luxury lifestyle and jewellery company Pandora ME, has welcomed Varsha Phulwani to the role of PR and Social Media Executive. A former Editorial Assistant at Cosmopolitan ME, part of ITP Publishing, Varsha most recently worked as a Social Media Executive at events company Lumin, where she worked with brands such as Tiffany and Co, Make Up Forever and Blue Marlin Ibiza.

In her new role with Pandora ME, Varsha will focus on coordinating and implementing the social media strategy for the company in order to achieve high brand standards across several digital platforms. She will also support the PR department in the implementation of the annual PR strategy by assisting with events coordination, editorial and photo shoot production, coverage analysis and reporting.

“I am so excited to be a part of the Pandora ME team,” says Varsha. “Even though the brand has been globally recognised for decades, it was introduced in the UAE only five years ago and has since grown from strength to strength. I look forward to contributing to Pandora’s glorious journey.”