Luxury lifestyle and jewellery company Pandora ME, has welcomed Varsha Phulwani to the role of PR and Social Media Executive. A former Editorial Assistant at Cosmopolitan ME, part of ITP Publishing, Varsha most recently worked as a Social Media Executive at events company Lumin, where she worked with brands such as Tiffany and Co, Make Up Forever and Blue Marlin Ibiza.
In her new role with Pandora ME, Varsha will focus on coordinating and implementing the social media strategy for the company in order to achieve high brand standards across several digital platforms. She will also support the PR department in the implementation of the annual PR strategy by assisting with events coordination, editorial and photo shoot production, coverage analysis and reporting.
“I am so excited to be a part of the Pandora ME team,” says Varsha. “Even though the brand has been globally recognised for decades, it was introduced in the UAE only five years ago and has since grown from strength to strength. I look forward to contributing to Pandora’s glorious journey.”