UM MENA releases media trends report 2016

UM MENA has released a 2016 media trends report, NEXT THING NOW, for the region. Set to become an annual fixture, the report highlights yearly trends specific to the MENA region and UM’s view of where the market is heading towards on various themes in the industry. Written by UM MENA’s media specialists, the report also features input from professionals at Coca-Cola, Google, DMS and Yahoo! It will be distributed to UM MENA clients and publishing partners around the region and will also be available online through the agency’s website by Q2 of this year.

“The report echoes the views of our media experts at UM as well as the direction in which our company is heading in the coming years when it comes to media planning and marketing solutions for our clients,” says Chris Skinner, CEO, UM MENA. “There is a definite shift in the industry but by thinking forward and adapting our approach to the future trends we can achieve maximum impact and ROI. NEXT THING NOW will provide you with necessary insights and the way forward for you as a marketer and a media professional.”

New Regional Managing Director for UM MENA

Middle East Communication Network (MCN), has announced Chris Skinner as the new Regional Managing Director of UM MENA. A British national with more than 18 years’ industry experience, Skinner has worked in senior level positions at global agencies in some of the world’s most important media markets, including London and Hong Kong. He joins UM MENA after a six-year tenure at IPG’s Mediabrands in Hong Kong, where he led UM and Initiative as Managing Director and led integrated campaigns for The Coca-Cola Group, Boots International, Cathay Pacific, Exxon Mobil, MasterCard, CNN International and Microsoft, among others.

“Chris has an impressive track record of success and his key strengths of developing strategic campaigns, building diversity and additional services – including digital assets – as well as pushing the boundaries of service, content and integration will prove great assets to MCN,” says Ghassan Harfouche, Group CEO of MCN. “The high-level appointment is further proof that the keystone to MCN evolving its product offering is acquiring the best human capital available.”

Paul Katrib, who has been leading UM MENA for the past three years will be moving on to pursue other professional projects. “MCN would like to thank Paul for all his efforts and achievements during his longstanding tenure at the company and offer him their very best wishes for his future,” added Harfouche.