CNN expands Cathy Ibal’s role

Cathy Ibal has joined CNN International Commercial’s executive team and taken on a wider remit, adding CNN’s advertising sales across Middle East and Africa to her existing responsibilities in Southern/Central/Eastern Europe, Turkey and CIS. In her expanded position, Cathy will lead CNN’s advertising sales teams across all of these regions and extend her work with CNN International’s digital, data and branded content divisions to deliver smart, integrated advertising and brand solutions to a wider range of clients. She will also be responsible for developing CNN’s long-term strategic relationships with key brand partners in these regions, as well as continuing to identify opportunities for advertisers in innovative areas such as CNN Digital. Cathy will now report directly to CNN International Commercial President Rani R. Raad.

“I am immensely pleased to see homegrown talent like Cathy taking responsibility over these key territories and leading one of the most accomplished advertising sales teams, not just at CNN International but the entire industry,” says Rani. “I look forward to Cathy continuing to grow these regional sales markets and working with clients on brand solutions that simply aren’t possible or as effective anywhere other than CNN.”

Cathy adds “Over the last 15 years, I have developed a full appreciation of the power of CNN, our content and unique approach to developing commercial solutions that can completely change the way a brand is perceived around the world. I’m delighted to add Africa and the Middle East to my existing remit and work with clients in all of these regions to collaborate on impactful and exciting partnerships that leverage CNN’s momentum in areas such as digital, data, branded content and the enduring power of TV and quality video.”

CNN launches CNN Style

CNN International has launched CNN Style on TV, following the successful launch of last year. The first 30-minute Monthly CNN Style show was aired on CNN International on Saturday, April 9 and was fronted by Journalist and Author Derek Blasberg. The programme will aim to be at definitive events in the style calendar such as biennales, expos, fashion weeks and design festivals, with upcoming episodes coming from New York’s Met Ball, Milan Design Week and the Venice Architecture Biennale, amongst others. The new launch will also feature across the CNN International network with segments and reports all featuring under the CNN Style banner, such as The Invitation – a new regular feature that will air during prime time shows CNN Today and The World Right Now with Hala Gorani

“Luxury advertisers and premium brands naturally turn to CNN when they want to connect with upmarket audiences at scale,” says Cathy Ibal, Sales Director, CNN International. “CNN Style coming to TV further strengthens our proposition to such brands following the commercial and editorial success of CNN Style launching on digital platforms last year. I’m already seeing strong interest from advertising partners as we develop a broad range of brand solutions around this unique cross-platform editorial product.”