Dubai-based luxury public relations agency, Z7 Communications has been appointed to represent BYREDO in the UAE, KSA and Kuwait. Founded in 2006, BYREDO is a modern European luxury house that provides fragrances, candles, skincare products and leather goods. Z7 Communications will work closely with Al Tayer, BYREDO’s regional representative to elevate the brand and support their development in the Middle East.
“With outstanding collaborations with leading fashion and lifestyle brands such as OFF WHITE and Oliver Peoples, BYREDO is a brand which consistently pushes industry boundaries to deliver memorable brand experiences which cater to an on-trend and contemporary lifestyle,” says Zeina El-Dana, Founder & Managing Director, Z7 Communications. “We are thrilled to announce the addition of BYREDO to complement our growing luxury portfolio and look forward to contributing to the brand’s overall growth and success in the region.