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Nermine Kashef joins Plus 1 Communications

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Plus 1 Communications has appointed Nermine Kashef to the role of Account Manager. With over seven years of experience in PR, Nermine has previously worked for companies including Al Ghurair Investments, Sobha Development and Four Seasons Hotels and Resorts. She was most recently Assistant Publications and Communications Manager at the Burj Al Arab and in her new role, Nermine will manage accounts across Dubai for the agency, providing an Arabic perspective for clients.

“With Nermine’s extensive experience and knowledge of the region from working with the likes of Jumeirah’s flagship hotel, the Burj Al Arab, she will be a valuable asset to the Plus 1 Communications team,” says Anna Hope, Managing Director, Middle East, Plus 1 Communications.

Katch International Appoints Engagement Director

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Communications agency Katch International has appointed Vix Machin to the role of Engagement Director. With over ten years of experience in PR, events and marketing within the MENA region as well as Europe, Vix has worked with local and international brands including Lionsgate Films UK, StudioCanal, Burj Al Arab and Shangri-La Abu Dhabi. In her new role, she will work across a number of accounts, head up the PR team and work hand in hand with the company’s founder, Georgie Woollams.

“We’re very excited to have Vix on board at Katch as she brings both local and international experience to head up the PR team,” says Georgie Woollams, Founder and Managing Director, Katch International. “Vix has a great reputation amongst her piers and continues to grow as a valued member of the communications landscape in the UAE.”

Vix adds “Katch has an excellent reputation in both Dubai and London. The team is responsible for so many success stories in the UAE and I’m so happy to now be a part of it. Katch works across so many sectors from consultation to events to digital and design as well as communications and I’m very eager to grow my experience across them all.”

Instagram celebrates five-year anniversary

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Instagram celebrated it’s five year anniversary this week in Dubai, with a projection on the Burj Al Arab. Amy Cole, Brand Development Lead, EMEA and Instagram’s sixth employee, came to the Emirate to take part in the company’s 12th Worldwide InstaMeet. The celebrations follow Instagram’s recent announcement that it will make advertising available to more businesses, allowing marketers in the MENA region to share ads with Instagram’s community of 400 million members worldwide.

“People are communicating visually and using images to experience the world around them, and this is incredibly true in the UAE and Middle East,” says Amy. “With the high smartphone penetration in the region, these devices in our pockets have caused a shift in communication, from words to images. With 80 million photos posted to Instagram every day, if something is happening, it’s likely being captured on Instagram.”

Jonathan Labin, Head of Facebook, MENA, adds “People come to Instagram to experience the world through images, find inspiration and connect through shared passions. This backdrop sets Instagram up to be a powerful mobile advertising platform for businesses and marketers globally. Our launch partners have already inspired people with their creative storytelling, and we’re excited to see what else brands in the Middle East and North Africa will bring to the community.”