Q Communications has partnered with the Burj Al Arab to work on a top secret new concept bar which will officially open in early 2016. The distinctive sail-shaped hotel is set to embrace a programme of refurbishment and upgrades in 2016, as well as a number of new additions – one of which being a bar located on the 27th floor. Q Communications will be working closely with the Burj Al Arab to get its target audience talking about the mysterious new launch, plus drive brand loyalty and frequent visitors to the venue.
“Burj Al Arab is one of the most well-recognised hotels in the world,” says Katie Harvey, Co-Founder, Q Communications. “The brand has ambitious plans for 2016 so to be involved in them is massively exciting. The new bar is guaranteed to have people talking. It will be a destination in itself and will lead the way in bringing new technologies in the hospitality industry to life. Q Communications has vast experience in this market and we are delighted to be part of the Burj Al Arab’s next chapter of growth.”