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ASDA’A Burson-Marsteller wins In2 SABRE EMEA Award

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ASDA’A Burson-Marsteller has been awarded the Thought Leadership in PR Award at this year’s In2 SABRE EMEA Awards in Berlin. The awards recognised the agency for it’s work in the seventh annual Arab Youth Survey 2015, as well as excellence in various categories of innovation and insight, with an emphasis on content creation, PR agency management and marketing. ASDA’A Burson-Marsteller also received a Certificate of Excellence in the Social Media – Collective category for its Warriors in Pink campaign for Ford Middle East recognised by the SABRE awards.

“Our thought leadership platform, the Arab Youth Survey, has been recognised as a pioneering initiative for the PR industry across Europe, the Middle East and Africa,” says Sunil John, Founder and CEO, ASDA’A Burson-Marsteller. “The survey has earned a reputation as a unique piece of work that adds a new dimension to the dialogue in and about the Middle East, providing a valuable insight for policymakers, businesses and civil society.  It is rewarding to see our hard work and investment in this major initiative recognised at the highest level by our peers in the PR industry.”

House of Comms appoints Senior Account Director

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Integrated communications agency House of Comms has appointed Tryphena Greenwood to the role of Senior Account Director. With over nine years of experience in the MENA region as well as Europe, Tryphena most recently worked at ASDA’A Burson-Marsteller where she worked across accounts such as Dubai Parks and Resorts, Starwood Hotels and Resorts ME and The Walt Disney Company MENA. In her new role, she will work across a number of House of Comms key PR accounts, reporting directly to the agency’s managing partners.

“We’ve been searching for someone like Tryph for a while,” says Abby Wilks, Co-Founder and Managing Partner, House of Comms. “When you invest your blood, sweat and tears into building a business, every hire is crucial. In recruiting Tryph we have found ourselves with a solid, experienced and extremely dedicated leader, who will support Kaja and I as we head into the third quarter of the year with more ambitious growth plans than ever.”

House of Comms welcomes Anoushka Talukdar

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Integrated communications agency House of Comms has appointed Anoushska Talukdar to the role of Senior Account Manager. Born and raised in Dubai, Anoushka has gained over nine years of international experience working for PR agencies such as Ketchum and Asda’a Burson-Marsteller, with clients such as Hilton, Accor and Qatar Airways. As Senior Account Manager, Anoushka will form part of House of Comms’ team of Senior Consultants, where she will be working specifically on the agency’s hospitality accounts.

“I knew instinctively the House of Comms was the agency for me and the focus of my role within the hospitality division is perfectly suited,” says Anoushka. “With my dream client portfolio and the refreshing approach taken by House of Comms to ensure we deliver incredible results at every level, I could not be more excited about this role.”

Ketchum Raad welcomes Ashraf Shakah

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Ashraf Shakah has joined Ketchum Raad Middle East as Managing Director. Ashraf most recently held the position of Business Director at BPG Cohn & Wolfe, and has previously held leadership roles with ASDA’A Burson-Marsteller in the UAE and Jordan. Ashraf brings over 18 years of experience to his new role, where he will be based in Dubai and responsible for managing Ketchum Raad’s teams across the Middle East.

“Ashraf’s considerable experience in the region aligns very well with our client needs and our plans for continued growth,” says John Higgins, Senior Partner and CEO, Ketchum International.

Ashraf adds “It is exciting to join Ketchum Raad Middle East, the agency at the forefront of the communications industry in a region that is going through rapid change, as it helps governments, businesses and people in the Middle East realise their aspirations for more positive perceptions. I’m already impressed by the team’s determination to seize these opportunities, and I’m looking forward to helping them accelerate that journey.”

For further information, contact Dhaliya Zankawi at dhaliya.zankawi@ketchum-raad.com / +971 (0)4 425 8977

Global instagrammers to film #MyDubai Trip series

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12 globally recognised instagrammers are to visit Dubai over the next four weeks to experience the Emirate through the eyes of its residents, each following a tailor-made itinerary created by 12 influential Dubai-based Instagram users. Their experience will collectively form the #MyDubai Trip series, which is being produced in partnership between Dubai Department of Tourism and Commerce Marketing and Qabeela New Media.

The selection of 24 instagrammers – globally and Dubai-based – was conducted through two competitions earlier this year, during which 40 international Instagram users and 30 Dubai residents campaigned for votes. The visiting instagrammers will be joined by Mohamed and Peyman Parham Alwadhi, Co-Founders of Qabeela New Media and Co-Hosts of Peeta Planet, and will guide the visitors throughout their #MyDubai Trip.

Featured international Instagram participants include – Garth Pon and Craig Howes from South Africa, Danny Zappa and Paulo Del Valle from Brazil, Christina Santoso and Daris Cahyadi from Indonesia, Seo Ju Park, Virgina Navarro and Saul Aguilar from Mexico, Devrim Ates from Turkey, Ahmad El Abi from Egypt and Abdulaziz Al Duwaisan from Kuwait.

The individual itineraries have been curated by Anas Bukash, Managing Partner of Ahdaaf Sports Club, Herald Herrera, Network Engineer and Manager of @igersdubai community; Ienobu Kaneko, entrepreneur and social media influencer; Kanu Al Kendi, Emirati stand-up comedian; Karen McLean, Blogger at Secret Squirrel Food; Khalid Al Ramsi, IT student and designer; Max Stanton, Consumer Market Knowledge Manager at Procter and Gamble; Muneera Al Tamimi, Co-Founder of Turba Studios and Co-Founder of Tamashee; Nouraldin Al Yousef, television presenter and media personality; Omar Samra, Founder and CEO of Wild Guanabana; Samantha Wood, freelance journalist, communications consultant and food blogger at foodiva.com and Sharifa Badri, marketing graduate and social media influencer. 

By creating the #MyDubai Trip series, Qabeela New Media is the latest company to join the #MyDubai initiative, launched in January of this year by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. The winning Instagram users will begin to arrive in Dubai from mid-September for a period of three or four days each, with the last arriving in mid-October. The #MyDubai Trip series is scheduled for online broadcast between November 2014 and January 2015.