JPd wins at Business Vision Awards 2017

Strategic branding and integrated communications agency, JPd has been named the Best Advisory Service Provider at the Business Vision Awards 2017. The award aims to support SME’s in the region that have shown outstanding initiative and attitude across a range of industry sectors and has recognised JPd for its advisory services and accomplishments.

“I am immensely proud of the JPd team for their service in providing our clients with effective and trustworthy advice,” says James Pass, Managing Director, JPd.”With awards received this year for service, creativity and strategy, we believe we are the best-placed agency for SME’s seeking to define a successful and sustained commercially minded brand.”

MENA Commerce undergoes full rebrand

Marketing technology company, MENA Commerce has undergone a full rebrand, inclusive of a name change to Cognitev. The company’s new structure will focus on marketing from a semantic point of view and will include advanced technology utilising artificial intelligence as well as a new website.

“When established in 2015, Cognitev formerly known as MENA Commerce, focused on e-commerce rather than marketing, but we quickly realised that our technology is better equipped to provide unique value to advertisers and marketers across the world,” says Moustafa Mahmoud, Founder and CEO, Cognitev.

JPd secures multiple wins at Transform Awards

Dubai-based branding and communications agency, JPd has secured multiple awards at this year’s Transform Awards MENA. Held at the Waldorf Astoria Dubai Palm Jumeirah, the ceremony aims to recognise and benchmark the best brand work and reward innovation across the MENA region. The event saw JPd win in various categories including gold for Best Visual Identity for Charity/NGO and Best localisation of an international brand, silver for Best Visual Identity for Professional Service Sector and bronze for Best use of Tone of Voice as well as highly commended for Best Use of Repackaging Design.

“For our first year of entry, the Transform Awards are a glowing endorsement to our success in creating commercially well thought strategies and compelling creative identities that allow brands to connect with people and people to connect with the brands we partner with,” says James Pass, Managing Director, JPd. “It captures everything we stand for as an agency – commitment, passion and proficiency.”

UX NXT to be held in the Middle East

Digital solutions agency, RBBi, is set to host the first UX NXT conference in the Middle East from March 8-9, 2017 at the Conrad hotel. With over 500 people expected to attend, the focus of the conference will be on user experience design tools used to improve usability and accessibility in interacting with products for an enhance users satisfaction experience. The conference will also include keynote presentations from guest speakers, case studies, workshops and a moderated panel of discussions to deliver the latest research and trends that will shape the future of UX, usability and accessibility across the region.

“Dubai is known to spearhead innovation and new trends and we are proud to host the region’s first user experience conference,” says Amol Kadam, Co-Founder, RBBi. “The conference will welcome the best professionals from the industry to share with us their experience and knowledge about UX, Service Design, usability and accessibility and will provide organisations with a single view of information, allowing them to make smarter business decisions.”

JPd recognised as best business consultancy

Dubai-based branding and communications agency, JPd has been recognised with a Business Vision Award from CPI Finance. Established in order to support businesses that have shown initiative and spirit across a range of industry sectors, the award was presented at a Gala Dinner held at Jumeirah Emirates Towers in Dubai where experts also discussed the business landscape and economic outlook for 2016.

“We are thrilled to be granted such an honourable award and be recognised for our efforts to date,” says James Pass, Managing Director and Creative Principle, JPd. “At JPd we’re committed to supporting entrepreneurs, start-ups and SMEs build strong business identities, which help to differentiate them from others in this saturated market.”

Anastasiya Golovatenko, PR Director, JPd, adds “This award proves that we are on the right track. We are a passionate team and are committed to the success of every business. Every day we help our clients build brands that people love to talk about.”


JPd appoints new PR Director

JPd has welcomed Anastasiya Golovatenko to the role of Account Director. Anastasiya joins the Dubai-based branding and creative design agency to streamline the firm’s communications, as well as support clients in providing effective communication and digital solutions as part of integrated services. She brings over nine years of PR experience to her new role, having most recently worked as an Account Manager at Spread Communications and has a Master’s degree in Communications and Analytics from the Institute of International Relations in Ukraine.

“It’s an important phase for the agency to be able to provide our clients a solution that can take their brand to new heights of awareness,” says James Pass, Managing Director and Creative Principle, JPd. “The addition of Anastasiya will strengthen our team and we are delighted to welcome her on board. She brings with her vast PR experience, which will be a valuable addition to the branding services we offer and help us interact with our key audience better.”

Anastasiya adds “JPd is a passionate, friendly and energetic team of professionals. It’s very exciting to join an agency that helps people transform their dreams into successful businesses.”

JPd launches PR Department

Boutique branding and communications agency JPd has launched a new PR department in an effort to strengthen its range of services in the UAE. The department will cover a spectrum of public relations for B2B and B2C sectors, as well as support the firm’s clients with communication and digital solutions in order to drive measurable results, lead by a team of senior consultants with experience in the public relations, social media, digital marketing and branding across the UAE, MENA and Europe. 

“This is an important step for us as the launch of a new PR and digital department underlines our commitment to offer integrated approach and better service to clients,” says James Pass, Managing Director and Creative Principle, JPd. “Through our new offerings we are now capable of supporting our client at all stages – from the brand creation to the product/service launch and ongoing communication to ensure effective engagement with their key audience.”

Spread welcomes Anastasiya Golovatenko

UAE-based public relations firm Spread Communications has welcomed Anastasiya Golovatenko to its team as Account Manager. Anastasiya brings to her new role a Master’s degree in Communications and Analytics, as well as over seven years of PR experience. As Account Manager, she will head up agency flagship accounts including Le Vault, LAYAL MAKAREM, DHI, Draw Link Group, ProTenders, Mundipharma and Elephant Nation. She will be responsible for maintaining key relationships with current clients and pursuing new business opportunities.

“Spread Communications is an ambitious, forward-thinking PR firm that puts clients at the heart of its operations,” says Anastasiya. “I’m proud to be part of the team and to be working with such an exciting portfolio of clients.”

Shamim Kassibawi, Managing Partner, Spread Communications adds “We’re at an exciting point right now with a roster of fantastic retainer clients and a strong team. The addition of Anastasiya is a catalyst for a further explosion of growth and I am delighted to have her join the team.”

For further information, contact Anastasiya Golovatenko at / +971 (0)55 404 0239