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Edelman to acquire DABO & CO

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Communications marketing firm Edelman today announced it plans to acquire independent communications agency DABO & CO. The combination of Edelman’s United Arab Emirates operations with those of DABO & CO will encompass 150 employees with a broad range of expertise from corporate to marketing to digital. The agency will offer creative, planning, research and event management capabilities across the region.

Edelman UAE opened its first office in Abu Dhabi in 2008; it now has an award-winning team of 85 consultants across Abu Dhabi and Dubai, working for UAE-based organisations as well as numerous multinational companies.

DABO & CO has grown over the past ten years to become a creative communications and experiential marketing business; it now has a team of over 60 staff and represents many world-renowned brands.

“Globally Edelman looks to invest in firms that are committed to reshaping the focus of the communications marketing industry, and DABO & CO demonstrates this vision through its highly-creative, client-centric approach,” says Matthew Harrington, Global Chief Operating Officer, Edelman. “As the industry develops in the Middle East, this partnership will position us to create engaging and innovative communications programs that support our clients’ needs.”

“We are excited to partner with Edelman as we believe this acquisition will unite two of the leading players in the market to create a regional powerhouse,” adds Camilla d’Abo, Managing Partner, DABO & CO. “Not only will our clients benefit greatly from this, it also constitutes a compelling proposition to brands seeking a new integrated approach in the region.”

Edelman welcomes new Executive Vice Chairman

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Edelman has appointed Carol Potter as Executive Vice Chairman, Asia Pacific, Middle East and Africa (APACMEA) from August 1, 2015. She joins the team from Shanghai, where she was President and CEO of BBDO China.

Carol is recognised and well-respected in global advertising, arriving in Shanghai as CEO of BBDO China in 2006, having previously worked as Global Business Director at J.Walter Thompson in London.  Starting her career at Satchi & Satchi, working in Sydney, New York, Tokyo and London, marketing and advertising across various high profile brands and fortune 500 companies.

In her new role, Carol will be based in Dubai supporting David Brain, President and CEO, APACMEA. She will be tasked particularly in helping to develop Edelman’s brand offer, which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region.

“Carol represents the gold standard of advertising and planning, and will bring with her the science and rigour of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” says David. ‘”She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”

Carol adds, “Edelman has always been an impressive company to me and its evolution, which David is pioneering in the region, really ignited my interest.  I see this as a wonderful opportunity to use my experience in new ways to pursue the same agenda.”