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Ali Nehme promoted at Publicis Media

Publicis Media, part of Publicis Groupe has promoted Ali Nehme to President of Innovation and Commerce, EMEA starting September, 2017. Ali joined Publicis Groupe in 2008 as a part of Starcom Mediavest Group and most recently held the position of Chief Strategy Officer at Publicis Media, where he oversaw the development and execution of the agency’s vision and strategy. In his new role, he will work with the leadership team in the region to accelerate growth and report to Iain Jacob, the CEO of Publicis Media EMEA, as well as continue to report to Steve Parker, the CEO of Publicis Media Middle East. He will also be responsible for driving an innovation agenda for the agency with a primary focus on strengthening and building an e-commerce strategy and roadmap to ensure scaled solutions across all markets in the EMEA region.

“Ali is an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to identify new opportunities to drive tangible business results for our agencies and clients,” says Iain Jacob, CEO, Publicis Media, EMEA. “Commerce is a critical area of future growth for our business and I look forward to working with him as he builds on the momentum he’s already achieved in the Middle East.”

Publicis Media ME makes new leadership appointments

Following the launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media Middle East and Steve Parker, CEO of Publicis Media Middle East, have made some key leadership appointments. Alain Brahamcha, former Client Managing Director at Starcom, has been appointed the new CEO of Mediavest|Spark, Middle East, where he will continue to work on building strong strategic client partnerships, developing talent as well as introducing and accelerating digital innovation. Former Managing Director of Digital at Starcom Mediavest Group, Ali Nehme will now take on the role of Chief Strategy Officer at Publicis Media, Middle East. In this role, Ali will work closely with the Publicis Media leadership group on designing and operationalising the vision of the company. Tarek Daouk, previously Managing Director at Mediavest, has now been appointed to the role of CEO of Starcom, Middle East and Firas El Zein will continue in his role as CEO for Zenith, Middle East.”We have been on a continuous journey of transformation and have built on our talent, which we believe to be the foundation of our business,” says Alex Saber, Chairman of Publicis Media, Middle East. “Together, with our world class practices, we will help our clients, people and business grow and create another chapter of pushing the boundaries in the media agency landscape.”