MENA Effie Award winners announced

Winners of the MENA Effie Awards has been announced following the conclusion of its ninth edition of the awards on November 15, 2017. Held at the Armani/Pavilion, Armani Hotel Dubai, the awards focused on establishing a gold standard of creative marketing brilliance across the region. The event saw major wins for FP7/CAI winning the Grand Prix, while other winners include PHD Dubai for Most Effective Media Office of the Year and FP7/DXB for Most Effective Agency Network of the Year.

“2017 saw tighter budgets, increasing pressure to deliver revenue and growing competition in the industry, but despite this high-pressure environment, marketing professionals have upped the ante with new levels of innovation, creativity and resourcefulness,” says Alexandre Hawari, Co-CEO, Mediaquest. “This is what we look for in our award-winners, who have all successfully faced the challenges by finding ever more strategic and targeted ways to reach audiences and deliver a solid return on investment.”

Panel of judges announced for Effies 2017

The MENA Effie Awards has announced its panel of judges for the 2017 edition. With the ceremony set to hold on November 15 2017, the panel of judges have been selected from across 147 sectors to judge the most effective marketing efforts in the region. The list of judges will include, Fahd Osman, Marketplace Leader at IBM MENA, Hani Alaita, Regional Marketing Manager at Danone Middle East, Abdallah Touqan, Director PR, Communications and Events at Dubizzle and OLX MENA. The full jury list is available on the MENA Effie Awards website.

“Our judges are absolutely crucial to the success of the Effies, because it is only by working with the finest minds in the marketing world that we are able to identify the best work that has been achieved in our sector this year,” says Alexandre Hawari, Co-CEO, Mediaquest. “Entries are open and the deadlines are fast approaching, so we urge all companies to seize this opportunity to display their innovative, effective approaches to everything, ranging from sector-specific marketing to branded content and media ideas.”

Effies 2017 open for entries

The MENA Effie Awards (Effies), hosted and organised by MediaQuest, is now accepting entries for its ninth edition, set to take place on November 15, 2017. Aiming to recognise effective and innovative marketing in the region, the programme will honour brands across 29 industry-specific award categories, including a newly launched addition for the 2017 ceremony, ‘Renaissance’. Winners of the MENA Effie Awards 2017 will become part of the ranking process for next year’s Effie Effectiveness Index, a comprehensive global ranking of marketing effectiveness. The first deadline for entries is September 7, 2017, followed by the second deadline on September 14, 2017 and the final deadline on September 28,2017.

“We are delighted to be opening the call for entries for the ninth edition of the MENA Effies, which has become one of the most prestigious award programmes in the region’s marketing calendar,” says Alexandre Hawari, Co-CEO, MediaQuest. “The programme has been designed to encompass the entire marketing world and gives companies a real opportunity to display their innovative and effective approaches to everything ranging from sector-specific marketing to branded content and media ideas. The entries have been of an increasingly high calibre year-on-year and we are confident that 2017 will be no exception.”

Effie MENA Awards winners announced

The seventh edition of the annual Effie MENA Awards hosted a total of 25 categories for entrants this year. There were 12 categories under ‘Product and Service,’ eight under ‘Specialty’ and a single category ‘Shopper Marketing.’ There was also a chance to win a ‘Grand Prix’ award and to have the titles ‘The Most Effective Marketing Team of the Year,’ ‘Most Effective MENA Agency Network of the Year’ and ‘Most Effective MENA Advertising Agency Office of the Year’, ‘Most Effective MENA Media Agency Office of the Year’ bestowed. To win an Effie Award, entrants need to impress the judges in four main criteria; ‘Strategic Challenge and Objectives,’ ‘Idea,’ ‘Bringing the Idea to Life’ and ‘Results.’

This year’s Grand Prix winner was Impact BBDO Cairo and OMD – Media Direction for the Sting Launch Campaign. Advertising agency FP7 received a double win and was awarded most effective agency office of the year and most effective agency network of the year. OMD Dubai won the title of most effective media office of the year.

“The high standard of entries combined with the rigorous and stringent evaluation procedures mean that it was a very tough competition indeed this year,” says Alexandre Hawari, Co-COE of Mediaquest Corp. “As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such a range of distinguished figures participating as judges in this year’s programme.”

Those who excelled as being the most influential entities in the region’s marketing sector for the past 12 months and who celebrated with a gold Effie MENA Award this year were:

–       Smartlife – FP7/DXB

–       Dominos – JWT KSA

–       Sony Mobile Communications – FP7/DXB

–       Chrysler ME – Publicis ME

–       Roads & Transport Authority (RTA) – Geometry Global

–       Emirates NBD – FP7/DXB

–       touch – JWT Beirut

–       Coca-Cola ME – FP7 DXB and Memac Ogilvy & Mather Dubai

–       Rani Float – Mindshare MENA

–       Quaker – DDB

–       Infiniti ME – TBWA/RAAD & Mindshare MENA

–       Sting – Impact BBDO Cairo & OMD- Media Direction

–       UN Women – Impact BBDO Dubai

–       Coca-Cola ME – FP7/DXB & Memac Ogilvy & Mather

–       Smartlife – Capital Group & FP7/DXB

–       Chipsy – Impact BBDO Cairo & OMD – Media Direction- Abla Fahita – JWT Entertainment & JWT

–       Fanta – FP7/DXB

–       Fanta – FP7/DXB & Power League Gaming

–       7UP – Impact BBDO Dubai & OMD


Effie MENA Awards announces 2015 jury panel

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”

Mediaquest & C Squared to launch Festival of Media

Mediaquest has joined with C Squared to launch the first-ever Festival of Media in Dubai. The partnership between two of the region’s leading publishers and events companies will bring the internationally renowned industry awards and networking programme to the city, with the inaugural event scheduled to take place on April 15, 2015.

“The Festival of Media has a well-earned reputation as being one of the foremost marketing and media events in the world and one that celebrates the very best in industry thinking,” says Alexandre Hawari, Co-Chief Executive Officer, Mediaquest. “The Festival comprises a number of components that marks it out as a global leader. These include an awards programme that recognises the very best marketing campaigns, an exhibition that enables vendors to promote initiative to prospective clients and several platforms that provide networking and thought-leader opportunities. In fact, the high quality of discussion and debate at the Festival has led to it becoming known as ‘the Davos of advertising.’

Launched in Venice in 2007, the Festival of Media Global was created to highlight key developments in the media sphere, such as consumer trends, branded content, advertising and social media. The Awards element was added in 2009, establishing the Festival as a leading media event on the international marketing calendar. The Festival of Media MENA will add to the pantheon of global Festival of Media events, which currently take place in Rome, Singapore and Miami.

Charlie Crowe, Chairman and Editor-in-Chief of C Squared adds, “The Festival of Media is more than just an event, it is a movement. Since 2007, we have not only been reflecting the changes taking place in media, but we have also been part of shaping this change. After our partnership with our friends at Mediaquest, we now have the Festival of Media in four regions and we look forward to inviting media professionals and advertisers across the MENA to be part of the conversation.”

The Festival of Media Global Awards is one of the world’s largest advertising ceremonies, attracting work from more than 40 countries. The awards are judged by a senior panel of media agencies and advertisers and are open to all who are involved in advertising. The MENA edition of the Awards is expected to attract a multitude of entries that reflect the diverse array of media operators producing high-quality work in the pan-Arab region. Alongside the awards programme, The Festival of Media MENA’s one-day conference is set to feature seven to nine global media leaders who have been invited to offer their thoughts and expertise on a number of topical and pertinent MENA media subjects.

Shortlist announced for Effie Mena Awards 2013

Today, GMR formally announced the finalists in the Effie Mena Awards 2013. The final winners, drawn from every corner of the region, will be announced during the awards ceremony on November 20 in Dubai. There are 17 award categories and the shortlist is decided by a mix of votes and judged decisions. This year’s judging panel is made up of leading figures across the marketing industry.

The number of entries for the sell-out event has doubled from last year and builds on the 47 per cent increase registered in 2012. Wider geographical participation is also at its highest with the Netherlands, the UK and Singapore submitting entries for the first time. The UAE, however, leads, submitting 60 per cent of all entries followed by Saudi Arabia – which increased its participation from last year – Egypt and Lebanon. Qatar, Iraq, Tunisia and Oman also increased their participation.

These awards, in their various incarnations from the original GEMAS in 2003 through to The Effie Mena Awards, are celebrating their tenth anniversary, so we’re delighted that it has also turned into a record-breaking occasion,” says Alexandre Hawari, co-CEO of organisers, Mediaquest Events and publisher of GMR. “We’re delighted not only to attract more such a large number of entries, but that they come from all across the Mena region and beyond. This is a testament to the credibility and prestige of the awards.”

The winners can go onto be cited in the Effie Effectiveness Index, which ranks the most effective agencies and advertisers points based on finalist and winner data from 40 worldwide Effie Award competitions.

The awards presentation ceremony takes place at Music Hall, Zabeel Saray Dubai, on November 20. Choueiri Group sponsors the after party. To view the complete Effie Mena Awards 2013 shortlist, visit