Alexandra Williams joins IHC

IHC Integrated Communications has welcomed Alexandra Williams to the role of Associate Director at the Dubai office. With eight years of experience in PR, digital analytics, crisis communications and strategy, Alexandra previously worked at Weber Shandwick, Kuala Lumpur as an intern where she worked on technology and B2B accounts including Microsoft and Google. She most recently worked at Grayling, UK as the Associate Director, where she worked on a portfolio of PR and digital clients including HSBC, Coca-Cola and Skype. In 2013 she moved to Dubai to oversee and take the digital lead at DABO & CO. In her new role, she will be handling IHC’s delivery of PR, digital and experiential marketing as well as supporting the continued expansion of the agency’s integrated offering at the Dubai office.

“With a strong PR background and advanced digital capability, IHC focuses on elevating brands through superior content, integrated communication and creativity, so Alex’s appointment is a natural fit for us,” says Ian Hainey, Managing Director, IHC. “Since inception, we have used a winning mixture of marketing techniques to maximise brand awareness and lead generation for clients. Bringing Alex on board will definitely help our clients enjoy an even higher multiplier effect on their communications investment.”

Alexandra adds “I am delighted to be joining such a strong team at IHC and am very much looking forward to exercising a multitude of marketing techniques in my new role. Ian and the team have strong brand names under their belts. I am excited to expand on this.”

DABO & CO announces key appointments

Independent integrated communications agency, DABO & CO has announced a series of key appointments to its growing multi-national team. The move will significantly add to the existing talent at the firm as it looks to meet the growing demand for sophisticated communications services in the market.

Leading the series of strategic appointments, Alexandra Williams joins the agency as Digital Director and will play a key role in supporting the continued expansion of DABO & CO’s integrated offering. She arrives from Grayling in the United Kingdom, where she was Associate Director and played a central role in making the firm the number one ranked agency in the UK for digital PR by PR Week magazine in 2011 and 2012.

“Digital engagement is becoming increasingly important in the region and our clients are realising the value of investing in a truly integrated communications strategy that incorporates this platform, along with PR and events,” says Managing Partner Camilla d’Abo. “To this end, we are delighted to bring Alex on board and her expertise will be essential in enhancing our multi-faceted communications offering.”

Other key recruits include Iman Issa, who joins the team as Corporate Account Director overseeing the corporate team, responsible for flagship accounts such as BMW Group, DHL and Marriott International, and Dawn Barnable who joins as Consumer Account Director, responsible for overseeing accounts including Yas Waterworld, Ritz-Carlton, Dubai Cares and Jumeirah Restaurants.

Natalie Johnson, who has extensive digital PR experience, joins as Account Manager, and Ellie Keane joins as Account Executive. Saudi national Maha Alhamed and fellow AUS graduate Mahitab Hosni have joined to provide greater regional insights and expertise, while Sherin Bodekji joins the team as a Senior Account Executive, and brings with her three years of UAE agency experience and expertise in the NGO, B2B and aviation sectors.

Camilla d’Abo added: “We have focused on growing our team by maintaining a focus on adding to and further strengthening our existing talent. We are genuinely pleased to have been able to bring some of the region’s leading practitioners to our team, as we continue to endeavour to provide the high quality of communication services our clients have come to expect from us.”