IHC Integrated Communications has welcomed Alexandra Williams to the role of Associate Director at the Dubai office. With eight years of experience in PR, digital analytics, crisis communications and strategy, Alexandra previously worked at Weber Shandwick, Kuala Lumpur as an intern where she worked on technology and B2B accounts including Microsoft and Google. She most recently worked at Grayling, UK as the Associate Director, where she worked on a portfolio of PR and digital clients including HSBC, Coca-Cola and Skype. In 2013 she moved to Dubai to oversee and take the digital lead at DABO & CO. In her new role, she will be handling IHC’s delivery of PR, digital and experiential marketing as well as supporting the continued expansion of the agency’s integrated offering at the Dubai office.
“With a strong PR background and advanced digital capability, IHC focuses on elevating brands through superior content, integrated communication and creativity, so Alex’s appointment is a natural fit for us,” says Ian Hainey, Managing Director, IHC. “Since inception, we have used a winning mixture of marketing techniques to maximise brand awareness and lead generation for clients. Bringing Alex on board will definitely help our clients enjoy an even higher multiplier effect on their communications investment.”
Alexandra adds “I am delighted to be joining such a strong team at IHC and am very much looking forward to exercising a multitude of marketing techniques in my new role. Ian and the team have strong brand names under their belts. I am excited to expand on this.”