CNN International is set to be pushing more personalised news through private message on Facebook Messenger. The company has unveiled new capabilities for businesses and publishers on Messenger, allowing users to chat directly with CNN to get breaking news and personalised stories.
“With three billion global users, messaging apps represent the single most crucial global growth platform for businesses,” says Alex Wellen, Chief Product Officer, CNN. “Messaging apps are particularly ripe for news – they enable both the intimacy of a one-on-one conversation as well as the medium to broadcast a crucial message at scale. When someone adds the CNN Channel to Facebook Messenger, they are doing something far more intimate than “following” an account, they are putting CNN right alongside the people that matter most to them, and demanding a two-way, personal conversation.”
Samantha Barry, Head of Social News, CNN, adds “We know that more and more people around the world are engaging with messaging apps, and it’s not just to chat with friends. They’re using those same platforms to share news and content. The language we’re using on these apps is more personal, conversational and bespoke to the messaging audiences.”