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phocal Media launches new image collection

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Dubai-based photo platform, phocal Media has launched a new image collection that aims to illustrate the recent changes in attitudes in Saudi Arabia regarding women driving. A regionally-authentic visual media specialist, phocal Media is best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Reuters and Magnum Photos.

“We’ve been gathering market feedback for some time, and it became clear from our creative partners that some fresh perspectives and faces were needed for client projects,” says Greg Aslangul, Managing Director, phocal Media. “The changes in Saudi Arabia have resulted in a shift in content needs for the region, and we wanted to adapt our content to reflect this.”

 

phocal Media launches new image collection

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Dubai-based platform phocal Media has launched a new image collection, featuring African models, to help cater for local advertising agencies with clients in Africa. A regionally-authentic visual media specialist, phocal Media is currently best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Splashnews, Reuters, and Magnum Photos. phocal’s new image collection has been launched with input from Onesizefitsnone, a platform aimed at helping marketers, brands and people understand Africa’s 54 unique countries, who assisted with art and cultural direction.

“We’re aware that an increasing number of advertising agencies in Dubai are picking up business in Africa but struggled to find relevant content for this growing market,” says Greg Aslangul, Managing Director, phocal Media. “We’re always gathering feedback from the local creative community and having seen Onesizefitsnone present at the Dubai Lynx in March, this further highlighted the lack of authentic, relevant content when it comes to African imagery. We’ve started producing content for the Nigerian market and, based on the response, we will look to create further shoots for the Kenyan and Tanzanian markets.”

arabianEye partners with PA Images

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Dubai-based creative resource, arabianEye, has secured a new, exclusive partnership with PA Images in order to represent its image library in the MENA region. The deal will give arabianEye’s clients access to over 11 million images on-line, supported by an archive that dates back to the 1860’s. arabianEye will also be giving PA Images access to a selection of its exclusive Middle Eastern library, which has grown over the last ten years to include over 90 thousand images and footage clips from a network of local contributors.

“As the leading image and footage library in the Middle East, arabianEye has a track record in providing premium content and partnering with the best companies in the industry,” says Greg Aslangul, General Manager, arabianEye. “PA Images is an important addition to a group of strategic international partners that includes Alamy, Splashnews, Reuters and Magnum Photos.”

Stephen Munday, Managing Director, PA Images, adds “PA Images is delighted to be partnering with arabianEye, introducing PA Images’ renowned daily UK News, Sport and Entertainment imagery and our extensive historical archive to their customers in the MENA region.”

Alamy partners with arabianEye

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Dubai-based creative resource arabianEye had secured a new partnership with Alamy to represent their image and footage library in the MENA region. The new partnership will give arabianEye clients access to more than 60 million new images, arabianEye will also be adding Alamy’s MENA-relevant content to their website.

“As the leading image and footage library in the Middle East, arabianEye has a track record in providing authentic content and partnering with the best companies in the industry,” says Greg Aslangul, General Manager, arabianEye. “Alamy is an important addition to a group of strategic international partners.”

Rachel Wakefield, Head of Sales, Alamy, adds “This is a very exciting partnership. We’ve long known that the huge variety of high quality photos, vectors and video clips in our collection would suit the Middle East market, but it was important to find the right partner and arabianEye came highly recommended to us. We’re looking forward to a long and successful collaboration.”