Dubai-based photo platform, phocal Media has launched a new image collection that aims to illustrate the recent changes in attitudes in Saudi Arabia regarding women driving. A regionally-authentic visual media specialist, phocal Media is best known for its arabianEye collection that covers the Arab world. The company also works with a portfolio of strategic international partners including Alamy, Reuters and Magnum Photos.
“We’ve been gathering market feedback for some time, and it became clear from our creative partners that some fresh perspectives and faces were needed for client projects,” says Greg Aslangul, Managing Director, phocal Media. “The changes in Saudi Arabia have resulted in a shift in content needs for the region, and we wanted to adapt our content to reflect this.”