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GCC Government Social Media Summit announced

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The 3rd annual GCC Government Social Media Summit will return to Dubai from 17-18 September 2014, with a new format to explore how innovative social networks can be leveraged by governments and organisations to achieve their communications and strategic goals. Held under the theme of ‘innovative social networks for effective collaboration and smart governance’, this year’s summit allows delegates to choose from seven workshops based on their specific industry sectors. These interactive sessions provide unique insight, proven social media strategies and in-depth training to attendees from sectors such as social business, tourism, healthcare, defense, government, education and foreign affairs.

Another new feature of the 2014 summit is a dedicated advisory board to help shape and develop timely and topical content for the event sessions. The advisory board hosts top specialists from the UAE Ministry of Foreign Affairs, the Telecommunications Regulatory Authority, MemacOgilvy, the Mohammed Bin Rashid School of Government, and government advisory firm Exantium.

“The use of social media has grown exponentially in our region over the last few years,” says Ibrahim El Badawi, Founder and CEO, Exantium. “Today, there are more than 135 million internet users in the Arab world, and more than 71 million of these use social media actively. With internet penetration rising at an annual rate of 20%, regional governments today are starting to realise social media’s growing role in the instantaneous provision of news and information to the public. The GCC Government Social Media Summit provides professionals with the opportunity to discuss how social media channels can help government bodies effectively communicate with their various audience groups.”

Interested participants can receive an all-access pass for the summit at a 25% discount if they register by 15 June 2014. Registrations are currently open at www.socialmedia-series.com/GCC.